Memories – Timing is Everything
Much rests on HBM as it is the current growth engine for the DRAM market with sales expected to almost double this year, and while AI continues to drive the HBM market, estimates, even those more than 5 years out continue to increase. The enthusiasm behind AI growth, which should drive HBM products like DDR5 are also dragging along increased pricing for mainstream and legacy products like DDR4, which do not have the demand pull from AI. In fact the price increases in DDR4 and similar memory products is also due to constrained supply as memory producers shift more production capacity to high-end HBM products which generate sales that give the share gains that memory manufacturers are striving for, despite the mantra that the industry is now focused on profitability over share.
The question then becomes whether the capacity and production management that DRAM suppliers are currently working under is enough to satisfy their desire for profits and share or will the desire for bragging rights drive the same cyclical expansion that devastated pricing during the last cycle? One would like to think that the memory of severe price reductions would be fresh enough in their memories (sorry) that they might avoid the capacity expansion that caused the problem, but business is business and shareholders are shareholders, and the demands of same tend to cause memory loss (sorry again).
As it turns out all three major memory producers have announced plans for capacity expansion. Of course it is justified by the fact that most of that capacity is oriented toward HBM where both short-term and long-term estimates are rapidly increasing. However, as in every cycle there are always estimates that justify an almost infinite growth path, as is the case for HBM and AI generally. Even the perturbation of DeepSeek’s (pvt) low-cost training model made little difference to memory pricing on both short and long term memory capacity plans, so we are left to watch the tea leaves and wonder whether the current memory price plateau has meaning or whether it is just another step in the stairway to the stars. We know that recent capacity increase plans will take a number of years to implement, which those who see the glass half full look at as time needed to build even more HBM demand, while we expect the scenario that the memory business will be facing by the time that new capacity is in full production will be far different than it is today.


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