Choices, Choices…

Choices, Choices…
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Hyundai (006380.KS) is a big automotive company, owning much of Kia (000270.KS) and Genesis (pvt), along with its own brand, and Hyundai-Mobis (012330.KS) is the service arm of the company and one of the largest auto parts companies globally.  Mobis will be exhibiting updates to its M.Vision POP and M.Vision 2 Go ‘shared mobility vehicles’ at CES in January.  These battery based autonomous vehicles have the ability to rotate all four tires to allow for parallel parking and a ‘communication lamp’ on the front grill to ‘engage nearby pedestrians’ to avoid accidents, but while these are concept vehicles like many others to be shown at CES, that is not what makes them different.
Hyundai-Mobis will be giving in-person and on-line attendees a choice between seeing the vehicles in person or by visiting the company’s Metaverse site, where visitors can create their own avatar in ‘M.Vision Town’ and test drive each vehicle (starting January 4, 2022).  Of course the company will also have a private booth where a number of new products will be showcased for potential customers (and orders taken), while the company will also sponsor a 2D virtual showroom for those not attending the show in person.  No indication of whether the Metaverse site will require a VR platform for use, although we expect such a requirement would limit the number of virtual attendees.  Whether you want it or not, the Meatverse is coming.

Hyundai-Mobis M.Vision POP - 2 seater - Source: Hyundai.Mobis

Rendering of M.Vision Town - Source: Mobis