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Resurrection

3/24/2025

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Resurrection

Sony (SNE) has announced a new technology that is thought to be a potential game changer for the display industry.  There is a problem with that thought however as not only did Hisense (600060.CH) announce a TV with similar technology in January, but Sony itself introduced a analogous product over 20 years ago.  The idea is similar to the concept behind Mini-LED TVs, which have been keeping LCD technology competitive in their race against OLED technology. 

Liquid crystal, the technology behind LCD TVs, acts as a gate, allowing or blocking light from an LED backlight from reaching a color (RGB) phosphor or quantum dot converter. The brightness of the LED backlight is quite important, but because the number of pixels in a 4K TV is ~8.3 million, each LED in the backlights must illuminate a number of pixels.  If some of those pixels are ‘off’ and some are ‘on’ the LED light behind the ‘off’ pixels can bleed through the liquid crystal and cause the black points (the ‘off pixels’) to be gray.

Over the years, as LED technology was refined and improved, TV set designers used smaller LEDs that helped to reduce that ‘bloom’ common to older LCD sets.  Now, Mini-LED TV sets can have thousands of zones (a zone is just a small group of LEDs that act as one) which helps to reduce the gray issue, but unless there is an LED in the backlight  for every pixel, those issues will still exist (it’s been tried).  OLED displays are different in that they are self-emissive, meaning they directly emit light, without a backlight, so when they are off, they are black.  There is some light ‘bleed between adjacent pixels in OLED displays but the contrast ratio (the difference between the blackest black and the whitest white), is almost infinite in OLED displays which sets them apart.

But what about color?  In an LCD display, the LED backlight is typically white and when it passes through the liquid crystal it hits a red, green, or blue dot of phosphor and becomes one of three parts of an LCD RGB pixel.  The quality of the color in an LCD display is governed by the quality of the LED backlight and the phosphors, while in an OLED display, the quality is based on the purity and efficiency of the emissive materials themselves.  If one were to strip off the ‘image’ part of an LCD display, the LED backlight would look like constantly moving areas of light and dark that follow the brightness of the images, while an OLED display has no backlight.

Sony has taken things one step further.  Instead of squeezing more white LEDs into the backlight (adding zones) they are using three (Red, green, and blue) LEDs and a lens instead of a white LED.  This allows the backlight to control brightness (on/off) as it did in the previous example but also allows the 3 LED combination to create backlight color that reduce the burden on the phosphor by giving the backlight itself color
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Conceptually this is a great idea, and one that Sony used in 2004 (46” set for $10,000) when it released the Qualia 005, the first RGB backlite TV set.  However, at the time, LEDs were large and had color uniformity issues.  They produced a lot of heat, and the complexity of the electronics needed to disassemble an image into ‘color zones’ and adjust 3 (RGB) LEDs instead of one white one, along with the brightness of each, was a stretch for 2004 electronics.  However Sony did not forget the idea and just announced a high-density RGB LED backlight system that it expects to commercialize sometime this year.

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Figure 6 - Sony Qualia 005 (2005) - Source: obsoletesony.substack.com
The good news is that LEDs are much smaller, although Sony has yet to give details about LED size, the number of zones, the details of each zone, and the electronics can handle the image processing (AI & ML), but some of the old problems still exist.  The cost will be a very big factor as instead of 5,000 white LEDs, the RGB system would contain 15,000 LEDs (RGB) and a lens, and instead of controlling the brightness of 5,000 white LEDs, the system will have to control the brightness of 15,000 LEDs (5,000 is just an example, we expect there will be more zones as the Hisense set has at least 10,000 zones).  LED uniformity, while certainly better than 20 years ago, gets more difficult to maintain as LEDs get smaller, and as LEDs age, their uniformity also changes, so the sheer number of LEDs needed makes the complexity of building such devices far more onerous and expensive.
So does this mean that Sony is going to let the idea of an RGB LED backlight TV wither on the vine again?  No, we expect it will make it way toward the top of the Sony premium TV line and will compete with other OLED and potentially Micro-LED offerings. Hisense, the first to introduce a Mini-LED TV, will also showcase the technology, but at least for a while it will take its place in the ultra-high quality color world of video editing monitors and those with dollars to spend on the best of the best, while the rest of us palookas have to settle for Mini-LED, OLED, or QD/OLED sets.  If we are wrong and Sony has found a way to produce RGB LED backlight systems for a reasonable price, we will be in line to try one, but with so many potential display technologies on the horizon, time is of the essence. 
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Royole in Limbo

4/4/2022

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Royole in Limbo
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​It is tough to compete against companies like Samsung, LG, Apple (AAPL) and Xiaomi (1810.HK) in the smartphone market, it is even harder if you are a ‘unicorn’ that came out of the chute with a ‘first’ that seems to have put to shame those who had such huge developmental resources.  Such was the case with Royole (pvt), a company founded by Bill Liu and a group of Stanford engineering graduates in 2012.  The company has received financing from a number of VCs totaling over $1.1b and was the first company to make available a foldable display, albeit only to developers. 
The company has been in the tech press many times as it released various odd-ball products  containing its flexible OLED displays but has been unable to gain real traction with smartphone brands, other than ZTE (000063.CH).  Royole submitted documentation to be admitted to the Shanghai STAR Exchange, but terminated the listing (Royole also failed to qualify for listing in the US in 2019) and rumors of missed payments to employees began to surface late last year as employees began to post on social media about the missing wages, with statements that September wages were only paid in part and no wages were paid in October.  At that time it was said that e-mails from the company’s founder stated that the company was working on financing and that wages would be paid in January of this year, with rumors of new financing raising the hopes of employees.  Some of the wage arrears were paid in January, with the promise the rest would be paid after the New Year festival, however that has yet to happen and what little information that is available about the company, seems to indicate that production and yields at the company’s OLED fab are so low that it would be difficult to attract additional financing.  While the company has partnered with a number of prominent luxury brands for one-off products, it seems that Royole is beginning to slip into the limbo where small display manufacturers who are unable to compete often go to slowly pass into display history.
  
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LG sues Hisense

11/8/2019

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LG sues Hisense

While Hisense (009921.CH) is a relatively new TV brand in the US, it is the 4th largest TV manufacturer worldwide, and grew TV sales in the North American market by 34.3% and in the US by 65.1% at the mid-point of this year.  LG Electronics (066570.KS) is the 2nd largest TV brand in the US, and while not growing as fast as Hisense, has an almost 18% share of the North American market.  LG also owns a number of patents involving LED backlighting and networking that have been used by Hisense in a variety of TV products assembled in Mexico and then sold in the US.  In particular, when a TV is used as a ‘smart’ device, meaning it is connected to the internet directly, it can use protocols that are covered by a number of LG’s patents, as do a number of the Hisense TV sets sold here.
LG notified Hisense of potential patent violations at the end of January and widened that notification in June, entering into a back and forth letter exchange between the two companies that continued until they met in China last July.  Again, letters passed back and forth, with LG entertaining the idea of license negotiations, but Hisense continually asked for additional information while maintaining sales of the affected products in the US.  Yesterday LG filed a complaint against Hisense for the unlicensed use of their backlighting, WLAN technology, and two additional patents.  LG is asking for an end to the infringement, adequate compensation, and court costs, which will likely translate into a final license fee that gets negotiated right before the trial begins.
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