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The Wall

5/30/2025

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The Wall
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There are those that believe putting roadblocks in front of competitors, especially roadblocks that might affect both parties, are an ineffective way of controlling competition.  Some competitors might knuckle under with such pressure and step back, while those same roadblocks might spur others to find a way around such impediments.  That latter group, if both well-funded and determined, has the ability to not only circumvent the roadblock but to find a better path to the goal.  Where is this pointing?  The obvious place is the battle for technological supremacy between the US and China.  As the US is the developer of a substantial amount of semiconductor technology, US companies have a distinct competitive advantage when it comes to semiconductor IP, while others, including China, have the advantage when it comes to low-cost manufacturing.  The US has used its IP leverage to slow China’s semiconductor development by limiting advanced semiconductor equipment sales to the mainland and continues to tighten those export controls, so much, in fact, that US equipment suppliers and advanced semiconductor producers are seeing those limitation reduce overall sales and growth.
China’s mindset is a bit different than others in that for whatever social, political, or cultural reason, both the Chinese government and the populous take the actions of the US, even if they might be justified from a military perspective (the same in the US), as a personal affront.  It might seem odd that the population of China, living under a totalitarian government, would have nationalistic pride, but Chinese culture is hundreds of years old and the country has been run by many regimes with a variety of political views, and remains fiercely protective and patriotic.   In fact, it seems that the more the country is pushed by outside sources, the more it pushes back.  Sort of a “You think your better than me?  I’ll show you!” 
Lisuan Technology (pvt), a 4 year old Chinese semiconductor company, founded by a team of former Silicon Valley professionals, has announced that it had successfully tested its high-performance GPU, the G100.  The device differs from other Chinese developed GPU models in that it does not use licensed GPU technology and do others, having designed the technology from the ground up itself.  Making the device stand out further is that it is thought to have been produced on a 6nm node, likely manufactured by China’s leading foundry SMIC (981.HK), with the performance target being Nvidia’s (NVDA) GeForce GTX 4060, a popular mid-range graphics card.  Details are thin and the mass production commercialization of the G100 is still a year off, but the fact that China is able to get close to producing a self-designed GPU competitor is a significant step for China’s semiconductor industry, especially at 6nm..
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That said, it has not been an easy path for Lisuan Technology, with the company getting close to bankruptcy last year until parent Dosin Semiconductor (pvt) bailed it out with a $27.7m capital infusion that has allowed the company to get to this point.  From here drivers have to be optimized and both hardware and software has to be verified, with a small number of units commercially available in 3Q of this year.  We expect that the performance of the G100 will need to be developed further to actually compete with the GTX 4060, but even with the financial difficulties and delays that Lisuan Technology has faced, the fact that they were able to get close to producing a homegrown GPU that seems to be competitive, is a major accomplishment, even with the US restrictions.  China’s ‘Can do” attitude seems to have paid off more than expected and given China a way into this very lucrative market.
Before the AI craze, GPUs were actually used for graphics processing, converting the information sent from the CPU to data formatted for the display.  This is done through a pipeline that includes shaders, which transforms 3D coordinates into 2D projections using scaling, rotation, and translation, all mathematical computations, with primitives (points, lines, shapes) being assembled into fragments and then given additional attributes like color or lighting, again using mathematical transformations.  Given the number of pixels in a common 4K display (8,294,400), each with three (RGB) sub-pixels, and a refresh rate of 60 or 120 times per second, the GPU pipelines are designed to perform a large number of calculations at a very high rate of speed. 
As Ai systems require that same basic process of a large number of parallel calculations done at a very high rate of speed, GPUs are the basic unit behind Ai model training and inference systems.  Obviously more sophisticated than  a laptop GPU that might be a card similar to the Nvidia model mentioned above or an integrated GPU that is part of an Intel (INTC) or AMD (AMD) CPU chipset, data center GPUs are still just very high performance calculators in a market that is currently dominated by Nvidia, Intel, and AMD.  There is rather limited unit volume data on the overall GPU market that includes all GPU types, but form the data we collected, one can see that it is a very lucrative market on unit volumes alone.  Given that the primary GPU producers are US companies, the US government has been severely limiting China’s access to high performance GPUs, pushing companies like Lisuan Technology to develop their own GPU technology.  It seems that China has found a way over the wall.

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Figure 1 - Consumer GPU Unit Volumes - 2022 - 2024 - Source: SCMR LLC, NVIDIA, AMD,Jon Peddie Research, Tom's Hardware
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Figure 2 - Non- Consumer GPU Unit Volume - 2022 - 2024 - Source: SCMR LLC, Sony, Nintendo, Techspot, Jon Peddie Research
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Lab Work

5/30/2025

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Lab Work
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We try to be fair.  While we spend a considerable amount of time debunking Ai hype and pounting out some serious flaws that are somehow overlooked by those who have a stake in the AI game, we also try to point out things that AI is good for.   The most recent hype around AI has been a subset called agents.  Bits of code that perform relatively simple tasks that you might normally do yourself, usually at a much slower rate than the agent is able to do.  The problem is that the average AI user does not want to or have the expertise to buld agents to do a variety of tasks, and must rely on agents that are pre-built or are part of a specific application.  we all have our special wants and needs and ‘agent X’ that comes with youe e-mail client or other application does not do exactly what you want it to, so you either live with it and work with a lesser time savings, or you find someone who can modify it.

This seems like we are already nitpicking agents, even though they have barely made it into the commercial market, but we are not.  In fact we like the idea of Ai agents but when looking at any application, we look to see if it is easy to use, and as described, agents are typically not easy to use.  They have to be told lots of things, like where the data they are to access might be, what format it might be in, and then what to do with it.  When one is looking to save time by streamlining a daily process, you don’t want to spend more time instructing someone ( or something) how to do each part of the job.  You just want to get it done.
Yesterday, Perplexity AI (pvt) announced Perplexity Lab, an ‘application’ that seems to build its own agents and coordinate them on a project by project basis.  It is available to Perplexity Pro subscribers ($20/month or $200/yr) and acts like a team that you task with a project and expect them to report back with a finished result.  Rather than try to describe how LAB works, here is an example (from Perplexity) of a simle project.  We note that other than the first two paragraphs (Project, Specifics), the user gave LAB no other details about how to go about accomplishing the project, LAB planned the project, implemented it, and built the report.  Perplexity says it took about 10 minutes to do the work once the specifics were given.  We show a 2nd example completely outside of finace after the trading project.
To be honest we were amazed at how easily Lab designed, researched, and wrote these projects, although we would imagine that Perplexity was careful to craft projects that would be amenable to LAB’s  strengths, but overall, other than some embedded AI apps that had little customer/user facing contact, this application seems to tick a lot of the boxes that we would want, particularly the ability to have the user write a short description of the project and let LAB figure out how to get it done.  It might not always be exactly what you want, but it seems easily modifiable.  We will work with LAB for a few weeks and report back as to how it performs in real-world siruations.  We note also that Lab produces sources for all of it information so they can be checked for accuracy.  At least on the surface, this is among the most practical AI application we have seen to date.
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NEW PROJECT 1
Project: Develop a momentum trading strategy around specific stocks, events, and timing permutations based on historical data, creating an interactive dashboard.
Specifics: Recommend a momentum trading strategy for Apple (AAPL) stock around the 2025 WWDC event. First come up with different options for when to buy (e.g. buy a week before? day before? morning of?) and when to sell (day of? week later? month later?). Then back test the past 5 events (2019-2024) using historic stock prices from yahoo finance. What's the win rate for each method, and which one has the best risk/reward profile? Include tables and charts. Then build an interactive dashboard
Here's what Labs came up with:

WWDC Apple Stock Trading Strategy Analysis (2019-2024)
Comprehensive back test analysis of momentum trading strategies around Apple's Worldwide Developers Conference

Key Metrics

Total Trades Analyzed     90     Across all strategies

Best Strategy     Buy 1W Sell 1M     12.47% avg return

 
Highest Single Trade     20.78%     June 2024 WWDC
 
Overall Win Rate     77.8%     Across all strategies
 
Strategy Performance Overview
Sort by:                     Average Return                     Win Rate                     Sharpe Ratio                     Max Drawdown                 

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Detailed Year-by-Year Results
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Strategy Summary: 1 Week Before → 1 Month After
Average Return: 12.47%
Win Rate: 83.3%
Sharpe Ratio: 1.61
Best Trade: 20.78%
Worst Trade: -1.70%
Max Drawdown: -1.70%
 
Average Returns by Strategy
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Win Rate Comparison
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Yearly Performance Heatmap
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Yearly Performance Heatmap
 
Trading Strategy Recommendations
1           Buy 1 Week Before, Sell 1 Month After
12.47% Avg Return     83.3% Win Rate1.61 Sharpe Ratio
Rationale: Best risk-adjusted returns with highest Sharpe ratio. Captures pre-event momentum and post-event follow-through. Low maximum drawdown of -1.70%.

2           Buy 1 Day Before, Sell 1 Month After
10.82% Avg Return     83.3% Win Rate1.30 Sharpe Ratio
Rationale: Strong returns with shorter pre-event exposure. Good for traders wanting to minimize time at risk while still capturing event momentum.

3           Buy 1 Week Before, Sell 1 Day After
3.95% Avg Return       83.3% Win Rate1.00 Sharpe Ratio
Rationale: Conservative approach with quick exit. Lowest maximum drawdown (-0.31%) makes it suitable for risk-averse traders.
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Risk Analysis & Considerations
  • Historical Performance: Strategies showed strong consistency across 6 WWDC events with 77.8% overall win rate
  • Market Conditions: Results may vary in different market environments; these back tests occurred during various market cycles
  • Volatility: Tech stocks can be highly volatile around events; position sizing is crucial
  • Execution Risk: Real-world trading costs, slippage, and liquidity should be considered
2025 WWDC Strategy Recommendation
Recommended Approach: Buy 1 Week Before, Sell 1 Month After
WWDC 2025 Dates: June 9-13, 2025
Suggested Execution:
  • Entry: June 2, 2025 (1 week before)
  • Exit: July 9-13, 2025 (1 month after)
  • Risk Management: Stop loss at -5% to limit downside
  • Position Size: No more than 2-3% of portfolio due to single-stock concentration risk
Methodology & Important Notes
Back test Methodology
  • Analyzed 15 different buy/sell timing combinations
  • Used Yahoo Finance historical data for Apple (AAPL)
  • 6 WWDC events from 2019-2024
  • Assumes market orders at closing prices
  • No trading costs or slippage included
Data Sources & Limitations
  • Data Source: Yahoo Finance API
  • Price Data: Adjusted closing prices
  • Limitations: Past performance doesn't guarantee future results
  • Sample Size: Limited to 6 events; larger sample would be preferable
  • Market Conditions: Results may not apply in all market environments
Trading Assumptions
  • Focus purely on technical/momentum factors
  • Perfect execution at closing prices
  • No transaction costs or taxes
  • No position sizing constraints
  • No consideration of fundamental analysis
NEW PROJECT 2
Project: Develop a genre-blended film concept with visual storyboards and complete screenplay for a unique character archetype.
Specifics: Develop a short sci fi film concept in noir style about a 30 year old female scientist living on mars in the future when a calamity hits. Create 9 storyboards and a full screenplay
Red Dust: A Science Fiction Noir Film Concept
This comprehensive film concept presents "Red Dust," a science fiction noir short film that blends the atmospheric tension of classic film noir with the isolation and dangers of Mars colonization158. Set in 2157 on humanity's first permanent Martian settlement, the story follows Dr. Elena Vasquez, a 30-year-old atmospheric scientist who uncovers a deadly conspiracy when a catastrophic dust storm threatens the colony's survival.
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Dr. Elena Vasquez in her Mars research laboratory

​Film Concept Overview

Genre and Tone
"Red Dust" operates as a tech noir thriller, combining the visual aesthetics and moral ambiguity of classic film noir with futuristic science fiction elements159. The film draws inspiration from masterworks like "Blade Runner" and "Dark City," utilizing high-contrast lighting, deep shadows, and atmospheric tension to create a distinctly noir visual language adapted for the Martian environment128. The story explores themes of corporate corruption, environmental catastrophe, and human survival in extreme isolation61619.
Setting and World-Building
The film takes place in New Olympia, a domed colony on Mars representing humanity's ambitious attempt at interplanetary colonization61028. The settlement faces the harsh realities of Martian existence: thin atmosphere requiring constant life support, extreme temperature fluctuations, and the ever-present threat of massive dust storms that can last for months131617. These environmental challenges serve both as plot devices and metaphors for the fragility of human civilization when transplanted to hostile worlds141820.
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New Olympia colony during the catastrophic dust storm
Character Development
Protagonist: Dr. Elena Vasquez
Elena embodies the classic noir protagonist - a morally upright individual thrust into a web of corruption and conspiracy78. As an atmospheric systems specialist, she possesses the technical expertise necessary to understand both the colony's vulnerabilities and the sophisticated nature of the sabotage she discovers28. Her character arc follows the traditional noir pattern of an ordinary person forced to become a detective and ultimately a hero when institutional authority fails19.
Antagonist: Director Marcus Kane
Kane represents the corporate corruption that follows humanity to new worlds, prioritizing profit over human life1019. His character draws from classic noir villains who use their positions of authority to exploit others while maintaining a veneer of respectability18. The insurance fraud motive reflects contemporary concerns about corporate malfeasance in extreme environments where oversight is minimal1120.
Visual Style and Cinematography
Noir Aesthetic Adaptation
The film employs classic noir lighting techniques adapted for the Martian environment827. Chiaroscuro lighting creates dramatic contrasts between light and shadow, while the colony's emergency lighting systems provide the red-tinted illumination that enhances both the noir atmosphere and the alien setting827. The interplay between the colony's artificial lighting and the natural Martian environment creates unique visual opportunities for expressing psychological states through illumination18.
Storyboard Sequence
The nine storyboards visualize key narrative moments that demonstrate the film's noir cinematography and pacing26:
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​Storyboard panel 1: Elena discovers the sabotage
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Storyboard panel 2: The sabotaged atmospheric processor
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​Storyboard panel 3: The mysterious saboteur revealed
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​Storyboard panel 4: Elena confronts Director Kane
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​Storyboard panel 5: The underground chase sequence
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​Storyboard panel 6: Elena races against time to restore life support
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Storyboard panel 7: The final confrontation in the control room

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​Storyboard panel 8: Life support systems restored
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Screenplay Structure and Format
Three-Act Structure
The screenplay follows the classical three-act structure essential to effective storytelling212225. Act One establishes the colony setting and introduces Elena's discovery of the sabotage during the approaching dust storm2125. Act Two develops the conspiracy revelation and Elena's investigation, culminating in her confrontation with Kane2122. Act Three presents the climactic race against time to restore the life support systems while the storm rages2125.
Screenplay Format and Elements
The script adheres to professional screenplay formatting standards, incorporating proper scene headings, character names, dialogue, and action descriptions2324. The format includes specific technical elements such as scene transitions, parentheticals for character direction, and detailed action sequences that support the noir visual style2324. The screenplay balances dialogue-driven character development with action sequences that maintain tension throughout the narrative2225.
red-dust-screenplay.md
Generated File
Scientific Foundation and Plausibility
Mars Colonization Challenges
The film grounds its fictional elements in realistic scientific challenges facing Mars colonization61213. The atmospheric processing systems central to the plot reflect actual proposed technologies for maintaining breathable air in Martian habitats28. The dust storm catastrophe draws from real Martian weather phenomena, where planet-wide storms can last for months and pose serious threats to solar power systems and equipment1517.
Life Support Systems
The technical aspects of the colony's life support infrastructure reflect current research into closed-loop life support systems necessary for long-term space habitation28. The vulnerability of these systems to sabotage highlights the precarious nature of human survival in environments where technological failure equals death121920. The film's portrayal of atmospheric processing, oxygen generation, and pressure maintenance systems maintains scientific plausibility while serving the dramatic narrative628.
Thematic Analysis
Corporate Exploitation and Environmental Crisis
The film explores how corporate interests might exploit environmental crises for financial gain, reflecting contemporary concerns about disaster capitalism101119. Kane's insurance fraud scheme represents the potential for corporate entities to prioritize profit over human survival, even in humanity's most vulnerable outposts1020. This theme resonates with current debates about corporate responsibility in extreme environments and climate change scenarios1119.
Isolation and Community
The Martian setting amplifies themes of isolation and interdependence that are central to both science fiction and noir genres619. The colony's physical isolation from Earth creates a pressure-cooker environment where individual actions have amplified consequences for the entire community1114. Elena's role as both scientist and reluctant detective emphasizes how expertise and moral courage become essential for community survival728.
Technology and Human Nature
The film examines how advanced technology cannot eliminate fundamental human flaws such as greed and corruption1519. Despite humanity's technological achievement in establishing a Mars colony, the same moral failings that plague Earth society follow colonists to their new world1011. This theme aligns with classic science fiction's exploration of whether technological progress necessarily equals moral progress59.
Production Considerations
Budget and Scale
As a short film concept, "Red Dust" is designed for efficient production with limited locations and a small cast2126. The colony setting allows for controlled interior environments that can be constructed in studio spaces, while the Martian exterior shots can utilize practical effects and digital enhancement26. The noir lighting style actually reduces lighting requirements by embracing shadows and high-contrast illumination827.
Visual Effects and Practical Elements
The film balances practical effects with digital enhancement to create the Martian environment cost-effectively26. The dust storm sequences can combine practical wind effects with digital particle systems, while the colony interiors rely primarily on practical sets with atmospheric lighting827. The storyboard sequence demonstrates how careful shot composition can maximize visual impact while minimizing complex effects requirements26.
Conclusion
"Red Dust" represents a compelling fusion of science fiction speculation and noir storytelling traditions, creating a unique cinematic experience that explores timeless themes through a futuristic lens159. The film's grounding in realistic Mars colonization challenges provides scientific credibility while the noir aesthetic creates atmospheric tension and visual distinction6819. Through Elena's journey from scientist to detective to hero, the story examines how individual courage and expertise become essential when institutional authority fails in humanity's most vulnerable outposts71128.
The complete screenplay, storyboard sequence, and production framework provide a comprehensive foundation for bringing this science fiction noir vision to life, demonstrating how classic storytelling techniques can be successfully adapted to explore contemporary concerns about corporate responsibility, environmental crisis, and human survival in extreme circumstances1821.
 
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Turning Up the Heat

5/29/2025

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Turning Up the Heat
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As the US and China seem to be negotiating over trade and tariff issues, the US Department of Commerce’s Bureau of Industry & Security is said to have sent formal letters to at least three leading EDA firms directing them to halt support of their EDA tools to mainland China.  The three firms, Siemens (SIE.XE), Synopsys (SNPS), and Cadence (CDNS) who represent almost 75% of the EDA tool market, dominate China’s semiconductor design tool market, with local firms representing only ~11.5%.  Siemens, with the smallest share of the three (13%) has already blocked its EDA related sites in China, while both Synopsys and Cadence are awaiting official confirmation and details, although there are questions about the validity of the notifications themselves.
The notifications were said to state that the companies should not be selling EDA equipment to Chinese entities without a license, essentially setting up a review process for all EDA sales and support into China, but some in the administration suggest that while it seems like an outright ban on EDA sales to China, decisions will be made on a case-by-case basis.  EDA tool sales have already been banned for nodes below 3nm (since 2022), but it is thought that the new notification extends that ban to 7nm, which is the level at which China’s leading foundry SMIC (981.HK) has been able to reach commercially, albeit in limited quantities.  Foundries outside of China have been producing at 3nm, typically using EUV tools that are unable to be sold to Chinese customers, leaving them with DUV tools as an alternative, a more complex and costly process.  Further restricting design tools will limit China’s ability to move to 5nm and below, even if they are able to use existing DUV process equipment as the design process will be limited to existing tools designed for more mature nodes and those developed exclusively on the mainland.
While we expect this latest round of potential regulations and limitations might be the administration’s latest negotiating ploy, rarely are these kinds of limitations rolled back, as the government can use its license granting power to pick and choose what and when it will allow such equipment to be sold to China.  The threat is what matters here, and we expect the timing of the potential EDA rule tightening is a way to ‘convince’ China that the US means business and they better come to the table willing to make concessions.  The administration says the stepped up EDA ban is just part of its longer-term investigation of the effects of China’s progress in the semiconductor space, but it seems a bit more transparent than that to us.
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Roadblock

5/29/2025

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Roadblock
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Yesterday, the US Court of International Trade ruled that the International Emergency Economic Powers Act does not authorize any of the Worldwide, Retaliatory, or Trafficking Orders issued by the President, and that those orders exceed any authority granted to the President by IEEPA to regulate importation by means of tariffs.  That conclusion entitled thew Plaintiffs to a summary judgement, vacating the orders, a major setback for the Trump administration’s plan to extract massive tariff dollars from our trading partners or force them to negotiate settlements to maintain trading relationships with the US.
The original ‘intention’ of the orders, particular those relating to Mexico, Canada, and China, was to pressure those countries to specifically address the drug problems at the US border, however the Plaintiffs, in this case the states of Arizona, Colorado, Connecticut, Delaware, Illinois, Maine, Nevada, New Mexico, New York, and Vermont, argue that the President’s actions (tariffs) do not directly deal with the drug problems as stated in the EO.  The government acknowledges that the EO creates leverage to ‘deal with’ those objectives, but the court found that such an approach was different from Regan v, Wald, where the Supreme Court sustained on constitutional grounds that the President’s decision to surtail the flow of hard currency to Cuba currency that could be used in support of Cunan adventurism – by restricting travel. 
The court stated that the government’s ‘pressure’ concedes that the direct effect of the country-specific tariffs is simply to burden the countries they target. It is the prospect of mitigating this burden, the Government explains, that will induce the target countries to crack down on trafficking within their jurisdictions.  But the court also states that “…however sound this might be as a diplomatic strategy, it does not comfortably meet the statutory definition of “deal[ing] with” the cited emergency. It is hard to conceive of any IEEPA power that could not be justified on the same ground of “pressure.””
The Justice Department immediately filed an appeal, which will go the U.S. Court of Appeals for the Federal Circuit, which puts it on track for a longer-term legal battle, however as of now, the ‘drug related tariffs imposed on Mexico, China, and Canada will be gone within 10 days from the ruling, along with the retaliatory tariffs, which are also currently on hold.  By no means do we expect President Trump’s tariff hammer to disappear as he will use the resources of the government to find other obscure laws to base his tariffs on.  With ~6 weeks to go before the next deadline there is plenty of time to reinstate if necessary. Followed by more legal challenges.
Note: As of 4 hours ago, the US Appeals court allowed the tariffs to be reinstated until June 9 when the plaintiffs and defendants must respond with updated arguments.
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Fun with Data – Phone Usage

5/28/2025

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Fun with Data – Phone Usage
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Most data concerning mobile phones is based on either shipment volumes or on phone sales value.  Both of these metrics are able to provide a short or long-term view of the popularity of a particular phone model or brand and can help to understand sales trends, all of which are helpful in understanding the mobile phone market on a general basis.  That said, neither metric gives any understanding of usage, a more esoteric but necessary metric for  more detailed view of the mobile phone business.  Usage statistics can indicate a number of points when trying to gain insight into the mobile market, such as:
  • Penetration
  • Mobile vs. Desktop
  • Connection Frequency
  • Content Consumption
  • Focus for Advertising
In the table below we show those brands that have the most activity on the internet, meaning the user either clicked on a website or used search engine results to visit a website.  The tracking system has tracking code on over 1.5 million websites from which it derives such information.  We have eliminated any brand that has a share less than 0.11% to simplify the table and we note that the brands shown represent over 99% of mobile usage in each country.  The five countries indicated in the table represent 45.78% of the global population and show how different brand penetration is for each country.  In terms of the number of available brands (greater than 0.1% share), Pakistan has the most (21), while both the US and China have 17, India 18, and Indonesia only 13.
The US has the most brand loyalty, with Apple (AAPL), the top brand with a 57.6% usage penetration, more than twice the leader in any other country, and is also the leader, albeit with a smaller share, in China.  In the US the top two usage brands, Apple and Samsung (005930.KS), represent 80.6% of tracked website traffic, a grater share than the combined total (top 5) share in all other countries and over 50% of the worldwide share.  When averaging brands across the five countries (unweighted) Apple still maintains the greatest share (20.1%), followed by Samsung (14.1%), Xiaomi (1810.HK) 11.1%), Vivo (pvt) (10.9%), and Unknown (9.9%).  Without Unknown, 5th place went to Oppo (pvt) (9.3%).
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While the absolute share for each brand changes slightly each month, real changes in usage brand share take time as can be seen in XXX below.  Standouts are Samsung (Upper Orange line), who has been losing share since 2023 and Huawei (Light Blue)who, under US trade sanctions, has been losing share since 2020.  Overall, during the 5-year period those who lost share were Samsung, Huawei, LG (), Nokia (), Lenovo (), Sony (SNE), and ASUS (), while those that gained share were Apple, Xiaomi, Oppo, Vivo, Motorola (), RealMe (pvt), OnePlus (), Tecno (), and Infinix ().  We note that only one Chinese brand has been in the loss column (Husaei) while other than Apple, all the gainers were Chinese brands.
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Figure 1 - Brand Usage Share - 5-Years - 2/2020 to 2/2025 - Source: SCMR LLC, StatCounter
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Flatland

5/27/2025

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Flatland
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Large panel pricing was flat for the May period, and we expect June to be similar.
May was, to put it simply, very quiet.  We expected little price movement and that is what we got, and we don’t expect that to change in June unless there is another tariff judgement day.  July will be a key month as there will be much resting on whether deals have been made or whether tariffs will be put back in place.  While we see neither side having as much leverage as they might have thought earlier, we do expect brand pull-ins to be less aggressive this time around.  That said, we expect little substantive progress is being made, regardless of the positive spin likely from the White House in June and while deals might calm nervous investors, consumers are still skeptical that any of these trade shenanigans will make much of a difference this year, making the real driving force for the upcoming holiday season consumer sentiment rather than tariffs, unless Trump ius willing to go all in and put his reciprocal tariffs back in the game and take a chance with the electorate.
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Figure 3 - Aggregate Total LCD Large Panel Pricing - 2018 - 2025 YTD - Source: SCMR LLC, OMDIA, Witsview, RUNTO, Company Data
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Up on the Tightrope

5/27/2025

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Up on the Tightrope
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April large panel display shipments were down 11.0% m/m but still up 4.4% y/y and up 10.8% on a cumulative y/y basis.  April large panel sales were down 11.8% m/m and down 9.1% y/y and up 1.0% on a cumulative y/y basis.  Sales were down in every region m/m with Korea seeing the largest decline (↓28.5% m/m) and Taiwan seeing the least (↓3.4% m/m).
The unusual tariff circumstances that have been the case since the installment of the current Trump administration, have made it  a difficult year for panel producers and the CE space in general.  Not so much for the sale of panels, but for trying to predict consumer demand patterns.  With each EO from the White House, producers and brands have struggled to find a way to understand true consumer demand, exclusive of those buying in front of expected tariff impositions.  Thus far we have yet to speak with any distributor, retailer, or component supplier that says they have a realistic plan or a way to decipher Trump’s trade policies, but in typical style, brands have been taking the initiative and have been pulling in orders to try to beat what are very ‘fickle’ tariff deadlines. 
Brands, anticipating a slew of ‘reciprocal’ tariffs on a broad number of countries and the 100%+ tariffs imposed on China, pulled-in forward month orders before the imposed April deadline, although they found that most tariffs threats were rescinded or postponed only days after the deadlines were met.  Both Figure 1 and Figure 2 (Large Panel Shipments and Sales) show such peaks in March as brands pulled in 2Q shipments to make sure they had sufficient pre-tariff inventory in the US.  With both worldwide reciprocal tariffs and those specific to China postponed until early July, the pressure was off brands, and they were able to resume somewhat normal purchasing `levels.  Below we show the first four months of the year and how large panel shipments compare with the 5 year averages. April sees a return to those averages as tariff talks continue with an early July deadline.
We expect that as the early July deadline approaches, something similar to February/March will occur again, but a bit less so as inventory levels remain high at least for now.  Should the White House rattle sabers again in July and then postpone, we expect brands will begin to pay a bit less deference to the fear of higher cost product from additional tariffs and will try to maintain more reasonable inventory levels in the US.  You can only make threats a few times before you have to prove that they mean something and the effect on the US consumer is going to make those threats a bit of a balancing act for the administration as was quickly discovered last month.  Walking the tightrope….  
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Figure 1 - Large Panel Shipments - 2019 - 2025 YTD - Source: SCMR LLC, OMDIA, Witsview, RUNTO, Company Data
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Figure 2 - Large Panel Industry Sales - 2019 - 2025 YTD - Source: SCMR LLC, OMDIA, Witsview, RUNTO, Company Data
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Big Dipper

5/20/2025

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Big Dipper
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​We don’t usually check TV Set pricing bi-weekly, but with the Memorial Day holiday next week, we thought Samsung (005930.KS) might be adjusting prices to move some of the TV set inventory that had been building up before the Trump bilateral tariff announcement and its subsequent postponement.  While we still check pricing on Samsung’s older premium TV models our focus is on 2024 and 2025 models, given that 2023 models are only sporadically available .
2024 models have been in circulation in the US for 441 days, about a year and a quarter, while the 2025 models have been available for less than 2 months.  OLED models are similar with 2024 models available in the US for 404 days and the OLED models for only 40 days.  That said, Samsung’s 2024 Mini-LED/QD TV set line saw the largest declines, with prices of some models declining more than 30% over the last two weeks, however we note that many of those sets seeing steep declines over the last two weeks are not even at their lowest point for this year, having seen a large price increase between the middle of April and early May.  We make the assumption, although unconfirmed, that Samsung had assumed that some tariffs might be assigned to these sets and raised prices to compensate (in advance), but then found that there would be no additional tariffs and lowered prices back to a more normal level.  Either that ot Samsung’s inventory levels for these models was excessive and now needs a bit of stimulus to move volume.
Whatever the reason, the chart below shows how aggressive, both to the upside and to the downside, Samsung has been with it’s 4K Mini-LED/QD line pricing during this year.  The two peaks and dips represent changes of ~30% from top to bottom.  We note also that the last two weeks are the first time Samsung has begun to lower prices on 2025 models.  We expect that after the holidays those models that have seen discounts recently will find their way back up to those initial price points until either the tariff rules change again, or inventories are high enough that Saamsung feels compelled to move levels lower a bit.
Wee don’t envy those that must set TV set pricing given the tariff volatility and the current fear of a self-generated recession, especially given the inventory pull-ins that have been a part of the CE space this year.  While we expect there will be more sabre rattling from the WH, we expect the show of power that was exhibited has now transitioned to actually trying to get some sort of agreements signed that will show that Trump’s tariffs were a success.  As we have noted previously, the agreements are tenuous at best and are mostly for show because when it gets down to consumers, they don’t care if China says they will buy 10% more soybeans, unless it means that the price of soybeans will be less at the supermarket.  CE products are no different.

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Figure 1 - Samsung 2024 4K Mini-LED/QD TV Set Composite Pricing - Source: SCMR LLC, Company Data
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Shock & Awe?

5/16/2025

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Shock & Awe?
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Despite punishing US trade restrictions Huawei (pvt) surprised the world and the tech community in September of 2023, when it released the Huawei Mate 60 Pro smartphone.  The phone itself was interesting, but the use and specifications of Huawei’s Kirin 9000s chipset as the basis for the device, which had been announced only days earlier, surprised many.  The 9000s was thought to have been produced on a 7nm node and was built around Huawei’s Taishan V120 architecture, which high-lighted Huawei’s ability to continue to innovate despite US sanctions and pointed to a step forward for China’s semiconductor goal of becoming self-sufficient.
The Huawei Harmony OS that runs on Huawei devices passed iOS in terms of active users in China during the early part of last year, although still behind Android. (64% for Android, 19% for Harmony, and 17% for iOS), but it continues to grow as more Chinese users migrate away from external products and more toward products running on Chinese software and hardware.  It seem that said progression could take another step as on Monday Huawei is expected to announce its first foldable PC, and it runs Harmony OS on Huawei’s in-house developed Kirin X90, thought to be a 10-core Arm SoC that Huawei developed to challenge Apple’s (AAPL) self-developed silicon.
About a year ago, when the US revoked Intel’s (INTC) and Qualcomm’s (QCOM) trade licenses with China, an executive director at Huawei indicated that they were down to their last batch of Windows™ laptops and that future models would be therefore running on Harmony OS.  This led some to believe that future Huawei laptop efforts would be similar to their earlier attempts, using modified server chips that lacked the necessary hooks into Huawei’s laptop hardware.  It seems that they were wrong as the soon-to-be-announced foldable Huawei device is running on Huawei’s X90 chipset, which was designed by Huawei’s HiSilicon (pvt) subsidiary and produced by China’s largest foundry, SMIC (981.HK), pointing to the same increasing development prowess that was shown with the Kirin 9000s and 9020 follow-ups.
All in, if the device and chipset are as good as expected, it puts a plus sign in the Huawei column and more frustration in the US government, who thought that even the early sanctions on Huawei would destroy the company.  As of now, it seems to have spurred Huawei to push harder to prove it can not only survive under US sanctions but can work around them and produce comparable or close to comparable devices.  If the US trade press catches the release next week, and the specs are acceptable, it could push the US to tighten sanctions further.  This month the US Department of Commerce issued guidance surrounding Huawei’s 900 series chipset, indicating that the use of these chips would violate US export controls as they were likely developed on US tools, so Huawei remains in the crosshairs of the US government.  However, the question is, with every new sanction do more Chinese citizens feel compelled to adopt in-house developed CE technology?  So far that seems to be the case…
Operating System Share - China - 2023 - 2024
Figure 1 - Operating System Share - China - 2023 - 2024 - Source: SCMR LLC, Counterpoint
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Proof of Concept

5/16/2025

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Proof of Concept
​

​Ink-jet printing for displays has come and gone a number of times.  As far back as the 1990’s programs to adapt the technology to the display space had begun and companies like Kateeva (pvt), Tokyo Electron (8035.JP), and SEMES (pvt) were developing systems using IJP for display.  At times there has been great hope for the technology, originally as a way to reduce emitter material costs and later as a tool for the encapsulation of OLED materials, but in only a few instances has IJP proved to be an effective competitor against more standard metal mask vacuum deposition systems.  IJP does seem to have found a home at Samsung Display (pvt) where it is used to encapsulated OLED materials and to deposit quantum dot materials on SDC’s QD/OLED displays, but few producers have been successful enough with the technology to use it as a primary sub-pixel deposition system.  In fact, the leader in the development of IJP technology for OLED, JOLED (defunct) went bankrupt in 2023 and sold its Gen 5.5 IJP line to Chinastar (pvt).
Chinastar has been using the equipment to produce what is the first (and only?) commercial IJP display product, a 21.6” display for the medical industry.  Most recently Chinastar has shown both small (6.5”) and larger (14”) IJP displays and is now expected to begin offering 14” and 16” IJP notebook panels sometime in 1H 2026.  Chinastar’s IJP line is rather small but given the relatively small size of the current display, the line has a maximum production level of 240,000 units/month (100% yield), likely far in excess of what Chinastar is able to sell, so capacity is not a current issue.  That said, panel producers must look years into the future to decide whether to build out capacity and Chinastar is considering building a Gen 8.5 ink-jet fab to fill future demand.
There would be two key advantages to such a project.  First, the Gen 5.5 fab currently being used (21.6” product) is rather inefficient, wasting 23% of the substrate with each production sheet.  A Gen 8.5 IJP fab would bring that substrate efficiency up to ~93%, a substantial savings during high volume production.  The Gen 5.5 fab can produce a maximum of ~240,000 21.6” displays each month (theoretical), while the Gen 8.5 IJP fab could produce ~800,000, so if Chinastar believes that IJP is enough of a differentiator to attract high volume customers, the Gen 8.6 fab would be needed.
It’s a tough decision given the importance of not only reducing the cost of production, but also exceeding the specs of competitive displays produced on more traditional deposition systems.  If IJP is only an advantage for the producer, it’s a much harder sell than if it benefits both the producer and the customer, so there is still a lot for Chinastar to prove before they get enough customer feedback to justify spending a few billion on a new IJP fab.
 
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