Samsung drops the digital camera business
Samsung Electronics (005930.KS) has decided to eliminate the digital camera business that it has been in since 1997, although it will continue to produce the Gear 360 camera, which is used to provide images for the company’s VR products, and smartphone cameras. The high-end camera business has deteriorated as cameras in smartphones continue to improve and even those with far more experience than Samsung, like Nikon (7731.JP) and Canon (7751.JP) have struggled at the high end in recent years. While Samsung will still produce specialty items, like the Gear 360 camera, they will no longer “produce and sell digital cameras”.
Digital cameras were included in the Samsung IM division reports until 3Q 2016, and while the company has not indicated where the ‘reinvented’ specialty cameras sales will go, we would expect them to be buried rather than prominently shown going forward.
Digital cameras were included in the Samsung IM division reports until 3Q 2016, and while the company has not indicated where the ‘reinvented’ specialty cameras sales will go, we would expect them to be buried rather than prominently shown going forward.
Samsung 360 VR camera - Source: Samsung Electronics
RSS Feed