Galaxy S8 pre-orders in South Korea set record at over 1 million
According to Samsung Electronics and carriers in South Korea, the orders for the recently announced Galaxy S8/+ smartphone has exceeded 1 million units. This is the 1st time a smartphone has achieved such a level, with an average of 91,200/day. The two previous models, the Note 7 and the Galaxy S7, averaged ~30,000/day and ~28,571/day respectively. While a nice problem to have, Samsung was forced to postpone the delivery date of the free gifts offered to those who pre-order, as they ran out of same during the 1st 4 days. While it is a bit early to pinpoint exactly what has attracted South Korean consumers to the new phone, the screen to body ratio seems to be a significant factor as seen in the table below. There has been some mention that the Bixby AI interface has attracted users, and the Samsung Dex, a dock that lets you plug your smartphone into a desktop monitor, wireless mouse, and keyboard seems to be something that business users might be interested in, but it is still a bit early to tell what is driving the pre-order sales…perhaps the free Gear VR headset and the free amplified speaker dock (US) might be a bit of an incentive. The S8/+ will be released in South Korea, the US, and Canada tomorrow, with 50 countries, including Europe on April 28th, and in an additional 120 countries in May.
Samsung Flagship Display Comparisons – Source: GSMarena
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