Collecting Your Data
Its good to stay in touch and the internet has made that so easy that most folks don’t think at all about posting all sorts of information on social media. Of course posting things like “Having a great time during our vacation in Europe” does make your home a target for those that might use that data for nefarious reasons, but every time you fill out a form, sign up for something, or even post, your data becomes part of a vast shopping mall of data that is being bought and sold by interested parties on a global basis.
Apple (AAPL) has recently changed its privacy policy on the App Store to now show the privacy label on available apps so the user can better understand what type of data the app will require. pCloud, (pvt) a cloud service company took the data and put it in a table to better understand what data is being required and what is being shared with others. According to most developers, the data is to ensure you have a ‘good experience’ or to ‘track how you interact in order to fix bugs and improve service,’ but that data is just as easily used to target ads, that can pop-up almost immediately after you have searched for an item,. That search data is quickly passed to 3rd parties on almost half of all major applications and could range from no fee if it is used internally or by an affiliated company, or fee based if it is sold to outside 3rd parties.
There are many companies that just buy such data to allow it to be analyzed, eventually to find better ways to sell things to you online, with most people having no idea what is collected or who collects it. The study showed that 80% of the apps use your data to market their own products in the app or for serving their ads on other sites, or to sell to others. The list contains 14 categories of information that could be collected and the percentage of all data collected by the app.
Apple (AAPL) has recently changed its privacy policy on the App Store to now show the privacy label on available apps so the user can better understand what type of data the app will require. pCloud, (pvt) a cloud service company took the data and put it in a table to better understand what data is being required and what is being shared with others. According to most developers, the data is to ensure you have a ‘good experience’ or to ‘track how you interact in order to fix bugs and improve service,’ but that data is just as easily used to target ads, that can pop-up almost immediately after you have searched for an item,. That search data is quickly passed to 3rd parties on almost half of all major applications and could range from no fee if it is used internally or by an affiliated company, or fee based if it is sold to outside 3rd parties.
There are many companies that just buy such data to allow it to be analyzed, eventually to find better ways to sell things to you online, with most people having no idea what is collected or who collects it. The study showed that 80% of the apps use your data to market their own products in the app or for serving their ads on other sites, or to sell to others. The list contains 14 categories of information that could be collected and the percentage of all data collected by the app.
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