Cutting Costs in Advertising?
Are you worried that Ai might replace you? Are you thinking about a career change because of AI? Did you decide to skip taking that English course at the New School because of AI? These all ight seem far-fetched concepts but there are those who have already felt the touch of AI, and its not a kind one. While robotics were supposed to put a major portion of the population out of work years ago, the workplace evolved over time and robotics has taken a much longer time to find its was into the workplace than originally thought. That said, AI has far fewer mechanical and physical limitations that robotics, which implies it will entangle itself in human society more quickly. AI has tremendous power, albeit based on human algorithms, but ene in its present early state, it can do lots of things more quickly and efficiently than humans.
We note that two advertising companies in South Korea have both decided to completely stop outsourcing creative design, proposal writing, copywriting, and all other freelance work, in order to use AI related tools that can accomplish those same tasks less expensively and more quickly, under the guidance of its own employees. A large noodle company (unknown which) has also decided to give up its outsourced projects, at least at the draft level, as it found an Ai system was able to give it more options for illustrations in less time by using keywords than outsourcers. The company estimates they can save ~2% by just using Ai at this relatively basic level.
At this stage, unless the Ai is highly trained to a specific dataset, results are good, but lack the creativity of a human, at least a human who has some level of creativity, but there are many ‘draft’ jobs in media that do not require creativity, and many of those have already been given over to bots that take digital news feeds and work them into short headlines and copy that are part of global news feeds. They are far from creative and anyone familiar with the process can usually spot them quickly, but they will get better over time as will AI illustrators and similar media-oriented content production, and they can work 24/7 without coffee or conversations in the break room. It would seem that the run-of-the-mill copywriter, illustrator, or video clip editor is going to get a run for their money by AI in the near-term, as editors can request an Ai to give 2 or 3 versions of everything it writes, allowing the editor to choose the best, until one day the division manager replaces the editor with an Ai that chooses which is best, and so on up the chain. It seems wonderful to think that someday we can all relax and sit in our backyards letting a massive AI infrastructure do all the work for us that is until we lose that creative spark that created AI in the first place.
We note that two advertising companies in South Korea have both decided to completely stop outsourcing creative design, proposal writing, copywriting, and all other freelance work, in order to use AI related tools that can accomplish those same tasks less expensively and more quickly, under the guidance of its own employees. A large noodle company (unknown which) has also decided to give up its outsourced projects, at least at the draft level, as it found an Ai system was able to give it more options for illustrations in less time by using keywords than outsourcers. The company estimates they can save ~2% by just using Ai at this relatively basic level.
At this stage, unless the Ai is highly trained to a specific dataset, results are good, but lack the creativity of a human, at least a human who has some level of creativity, but there are many ‘draft’ jobs in media that do not require creativity, and many of those have already been given over to bots that take digital news feeds and work them into short headlines and copy that are part of global news feeds. They are far from creative and anyone familiar with the process can usually spot them quickly, but they will get better over time as will AI illustrators and similar media-oriented content production, and they can work 24/7 without coffee or conversations in the break room. It would seem that the run-of-the-mill copywriter, illustrator, or video clip editor is going to get a run for their money by AI in the near-term, as editors can request an Ai to give 2 or 3 versions of everything it writes, allowing the editor to choose the best, until one day the division manager replaces the editor with an Ai that chooses which is best, and so on up the chain. It seems wonderful to think that someday we can all relax and sit in our backyards letting a massive AI infrastructure do all the work for us that is until we lose that creative spark that created AI in the first place.
Battling the Morlocks in "The Time Machine" - 1960
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