Apple buys Israeli Facial Recognition start-up
As Apple continues to pursue facial recognition for its upcoming iPhone line, it seems to have spent a mere $2m (US – unconfirmed) for a small Israeli start-up RealFace (pvt) (formerly known as Pickeez) that specializes in recognition of facial characteristics. The small firm has an app (Pickeez) that automatically chooses the best photos from any platform where the user might have images stored, but the ultimate application being part of the potential facial recognition that Apple is expected to use to eventually replace fingerprint identification. The RealFace website is no longer accessable.
Apple has made a number of acquisitions in Israel relating loosely to facial recognition, with the $345m acquisition of PrimeSense (pvt) in November 2013, a company that makes 3D sensors, which help facial recognition understand depth. Facial recognition will use existing camera technology to eliminate the space needed for a fingerprint recognition button on smartphones, where non-display real estate is considered a liability.
Apple has made a number of acquisitions in Israel relating loosely to facial recognition, with the $345m acquisition of PrimeSense (pvt) in November 2013, a company that makes 3D sensors, which help facial recognition understand depth. Facial recognition will use existing camera technology to eliminate the space needed for a fingerprint recognition button on smartphones, where non-display real estate is considered a liability.
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