February 20th, 2017

Samsung’s brand reputation falls in the US, not surprisingly

According to the most recent Harris Reputation Ratings Poll, Samsung’s brand has fallen from 3rd place in 2015 to 49th place in 2016, primarily due to the Note 7 fiasco.  In 2015 Samsung (005930.KS) was #3, ahead of both Amazon (AMZN) and Apple, with the 2012 #13 ranking being the previous low and the 1st year of inclusion in the poll, which measures the reputations of the most visible companies in the US, as perceived by the general public.  The 2016 results show Amazon as #1 and Apple as #5, with Wegmans (pvt) a $7b+ regional supermarket chain as #2, Publix Supermarkets (pvt) as #3, and Johnson & Johnson (JNJ) and #4.  Samsung is followed by #50, the US Postal Service, which gives you some idea of where public sentiment lies in the US.