Foldable Replacement?
We have mentioned Samsung Display’s dominance in the foldable OLED display market a number of times, and while there is still some disagreement as to how many foldables were shipped last year (we have seen estimates between 13m and 19m) SDC’s share of the foldable OLED display market is between 75% and 80% and is expected to rise again this year. Giving SDC a major leg up in the foldable OLED display business is the fact that parent Samsung Electronics accounts for over 75% of total foldable device shipments, with the assumption that all of those foldable displays are p0roduced by SDC. Further, Samsung Display has also supplied foldable displays for the Xiaomi (1818.HK) Fold 2, the Oppo Find N2 and Find N2 Flip, the Vivo X-Fold and X-Fold+, all among the most popular Chinese foldable smartphones.
There are competitors, primarily China’s BOE (200725.CH), who has supplied the foldable displays for Huawei’s (pvt) Mate XS2 and Pocket S, and the Honor (pvt) Magic V and Magic VS, while Chinastar has supplied the foldable display for the Motorola (MSI) Razer 2022, but most significant was BOE’s win for the Asus (2357.TT) Zenbook 17 foldable notebook, a major psychological win for BOE. That said, recent indications are that Samsung Display will be replacing Huawei’s foldable display in upcoming Huawei foldables and even potentially replacing Visionox at Huawei, who had supplied one foldable model last year. The foldable OLED display market is expected to grow ~25% in unit volume this year so SDC should enjoy their world dominance for at least another year before the others gain the necessary experience to challenge the leader.
There are competitors, primarily China’s BOE (200725.CH), who has supplied the foldable displays for Huawei’s (pvt) Mate XS2 and Pocket S, and the Honor (pvt) Magic V and Magic VS, while Chinastar has supplied the foldable display for the Motorola (MSI) Razer 2022, but most significant was BOE’s win for the Asus (2357.TT) Zenbook 17 foldable notebook, a major psychological win for BOE. That said, recent indications are that Samsung Display will be replacing Huawei’s foldable display in upcoming Huawei foldables and even potentially replacing Visionox at Huawei, who had supplied one foldable model last year. The foldable OLED display market is expected to grow ~25% in unit volume this year so SDC should enjoy their world dominance for at least another year before the others gain the necessary experience to challenge the leader.
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