Fun With Data – Apps
We all spend a considerable amount of time on mobile devices each day and that amount of time seems to increase every year. According to data from data.ai, Brazilians spend the most time on mobile devices at 5.4 average hours/day in 2021, up from 5.2hours/day in 2020 and 4.1 in 2019, with Indonesia 2nd and the US 10th, while China is a surprising 17th on the list and while Russia saw a big y/y boost in 2020, those increases slowed in 2021. Putting China back in perspective, despite a continuing crackdown on a wide variety of applications, China has been the country downloading the most apps by a wide margin, for a number of years and in 2021 downloaded almost 4x the number of apps as did the next in line, India, despite the fact that both have similar population. However when it comes to spending in App stores, while China remains first, the US is second, spending ~$43b to China’s ~$56.8b and Japan’s ~$20.7b, with India being out of the top 10 spenders list.
Further, when looking at data for which application categories were the most popular over the period between 2018 and 2021, it comes as no surprise that social media & communication (messaging) remains the primary application for mobile users, but has seen it share decline from 48.0% in 1Q 2018 to 41.9% in 4Q 2021, while the photos & video category (TikTok – ByteDance (pvt)) has increased from 19.0% in 1Q 2018 to 24.8% in 4Q 2021., while entertainment (movies, etc.) has remained between 2.0% and 3.2%, while game time has decreased during the period from 9.0% to 8.1%, surprising considering how much publicity the gaming sector generates. On an overall basis, the number of hours spent in all app categories has grown from 615.18b hours in 1Q 2018 to 982.73b hours in 4Q 2021, or 59.7%, so while the world might be spending a bit less time on social media and a bit more time watching Tik Tok, the number of hours we spend on mobile devices continues to increase
Further, when looking at data for which application categories were the most popular over the period between 2018 and 2021, it comes as no surprise that social media & communication (messaging) remains the primary application for mobile users, but has seen it share decline from 48.0% in 1Q 2018 to 41.9% in 4Q 2021, while the photos & video category (TikTok – ByteDance (pvt)) has increased from 19.0% in 1Q 2018 to 24.8% in 4Q 2021., while entertainment (movies, etc.) has remained between 2.0% and 3.2%, while game time has decreased during the period from 9.0% to 8.1%, surprising considering how much publicity the gaming sector generates. On an overall basis, the number of hours spent in all app categories has grown from 615.18b hours in 1Q 2018 to 982.73b hours in 4Q 2021, or 59.7%, so while the world might be spending a bit less time on social media and a bit more time watching Tik Tok, the number of hours we spend on mobile devices continues to increase
Average Hours Spent On Mobile/Day & ROC By Country - Source: SCMR LLC, data.ai
App Downloads & ROC By Country - Source: SCMR LLC, data.ai
App Store Spending By Country - Source: SCMR LLC, data.ai
Hours Spent On Apps By Category - Source: SCMR LLC, data.ai
RSS Feed