Fun With Data – More China Smartphones
We know that 2Q was not a good one for smartphone shipments in China, with overall shipments down 22.3% q/q and down 26.9% y/y, with a big sales spurt in April of 2020 making the y/y comparison look even worse. That said, the incremental data for 2Q this year confirms that it was a weak quarter, not only for Huawei (pvt), which was expected, but for all other major brands on the Mainland. While Huawei did not even enter the top 5 brands in 2Q this year, against a 44.5% share in 2Q last year, even Vivo (pvt) the share leader in 2Q ’21, saw its shipments drop 15.1% q/q, although it still saw a 23.5% y/y gain. As Huawei fell into the ‘other’ category this quarter, we cannot break out their share or comparisons, but the table below points to how the other top brands fared during 2Q this year.
The gains shown in share from top brands in China obviously come at the expense of Huawei, formerly the share leader, and while we know the ‘other’ category saw a large q/q and y/y increase in 2Q due to the inclusion of Huawei’s shipments, it also included those from spin-off brand, Honor (pvt) that fell out of the top five list in 2Q, although we believe Honor saw a 40.8% q/q increase in shipments against a weak 1Q, and a -46.3% y/y comparison against last year’s spectacular 2Q.
The gains shown in share from top brands in China obviously come at the expense of Huawei, formerly the share leader, and while we know the ‘other’ category saw a large q/q and y/y increase in 2Q due to the inclusion of Huawei’s shipments, it also included those from spin-off brand, Honor (pvt) that fell out of the top five list in 2Q, although we believe Honor saw a 40.8% q/q increase in shipments against a weak 1Q, and a -46.3% y/y comparison against last year’s spectacular 2Q.
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