Intel Goes Low
Intel announced a new graphics card aimed at squeezing industry leader NVidia (NVDA) by offering the new card at $329. Intel is citing the run up in GPU (graphics processing unit) prices, a result of a tight semiconductor market and the needs of bitcoin miners, who use the cards for hash processing, as their focus for the new device, which the company says will have 65% better ray tracing capabilities (image rendering) than the competition, at a more moderate cost, which is a dig at Nvidia’s RTX 30360 graphics card. The Nvidia card, which appeared on Amazon (AMZN) at ~$480 in May, saw a spike to ~$605 in August and then a fall to $381 earlier this month (currently $399) as demand weakened and inventory levels remained high.
It is early in the lifecycle of the Intel card (Arc A770) so only a few benchmark studies have been done, with the Intel card outperforming the RTX in many, but not all games. On average the Intel card saw a 13% improvement in frame rate, and Intel says it should see improved performance in those games where it did not beat the RTX as it develops new drivers. If that is the case, the Arc A770 will be able to compete with the more powerful RTX 3060 Ti card, which retails for ~$450 at least for now as Nvidia and AMD (AMD) are scheduled to release their next generation of GPUs by 1Q ’23. While Intel has a shot to gain some attention as a lower cost alternative, gamers tend to “Go big or go home”.
It is early in the lifecycle of the Intel card (Arc A770) so only a few benchmark studies have been done, with the Intel card outperforming the RTX in many, but not all games. On average the Intel card saw a 13% improvement in frame rate, and Intel says it should see improved performance in those games where it did not beat the RTX as it develops new drivers. If that is the case, the Arc A770 will be able to compete with the more powerful RTX 3060 Ti card, which retails for ~$450 at least for now as Nvidia and AMD (AMD) are scheduled to release their next generation of GPUs by 1Q ’23. While Intel has a shot to gain some attention as a lower cost alternative, gamers tend to “Go big or go home”.
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