Supply Chain Market Research - SCMR LLC
  • Blog
  • Home
  • About us
  • Contact

Is bigger always better?

11/8/2019

1 Comment

 

Is Bigger Always Better?

​Whether we want it or not, 8K is here.  Panel producers and TV brands will be jumping at the opportunity to squeeze premium out of the TV market for the holidays and the next few years with the promotion of 8K TVs, especially as we approach the 2020 Olympics in Japan (July 24, 2020), where portions of the programs will be broadcast in 8K over the Japanese NHK network.  That said, why would you want to buy an 8K TV?  Are they so much better than 4K and HD TVs that they are worth the astronomical premiums that are (and will be) charged for 8K in the near-term.
Picture
​There is almost no native 8K content available other than a few YouTube, NASA, and travel shorts.  As we have noted, there will be some 8K content available  during the 2020 Olympics in Tokyo, but the content space, especially broadcast content is still gearing up for native 4K content.  So other than the story that you are buying a TV that will be around for many years, what might be suggested by retailers and brands as a reason for buying an 8K TV?  Simply put, “upscaling”
Upscaling is the process for taking lower resolution video content and ‘expanding’ it to fill higher resolution displays and 8K TVs put that process to the test more than any so far.  To understand what is actually happening, we offer this table of resolutions:
Picture
​Each of these calculations is based on a 75” TV screen, which means if content is developed in HD and shown on an HD screen, the actual image will fill each pixel.  If it is shown on an FHD screen, there will be no information ~10 pixel in each inch, and if it is shown on an 8K TV, there will be no information for ~83% of the pixels/inch.  Does this mean that you see lots of blank spots when HD content is played on larger resolution screens?  No, because TV engineers have created upscaling engines that fill in those blanks and give you a full picture.  There is a hitch however, and that is the law that says you cannot ‘create’ image data if it was not there in the first place, so display engineers came up with some solutions that sort of ‘fill in the blanks’.
In the most simplistic forms, simple upscalers take the video information from a single HD pixel and create duplicate pixels (with the identical information).  Upscaling from HD to UHD requires each HD pixel to be duplicated eight time, creating a 9 pixel block from just one.  It’s a great idea, but results in lots of duplicate information that creates jagged lines and some messy looking images.  Who looks at HD content these days anyway?  You do, as much news content is HD based, but using that methodology when you need to fill 8K resolution screens would be (and is) almost impossible to view.  Other methods for creating those missing pixels get more complex, some taking information from a number of pixels around the subject pixel, while some check for ‘noise’ or individual pixel data that might be distorted to avoid duplicating the inaccurate information.  With the advent of faster processors, upscaling techniques have become more sophisticated with many brands designing their own scalers as a selling point.
Current upscalers combine adjacent data with information from the same pixel location in both previous and forward frames to get a better understanding of what is actually happening to the image on an other than single moment in time, and of course, artificial intelligence and machine learning have nw become the mantra for upscaling algorithms and hardware.  That said, there is only so much even the best upscaler can do, as the information it has available is limited to the contents original format, so the ‘magic’ that TV brands extol in 8K sets, that are said to make content look better than the original is quite iffy. 
There are certainly more pixels/in. in an equivalent 8K TV, and native 8K content will look spectacular on an 8K set, but the difference between what 4K content would look like on a 4K set and what it would look like on an 8K set is so minimal that many hardware reviewers find it difficult to see the difference.  When you bring that down to the average consumer, it would be hard to convince a buyer that he or she is going to see an immediate improvement in day-to-day video content.  All in it means that consumers have years before they have a reason to buy an 8K TV  and by then we suspect there will be little premium to pay.
1 Comment
bestdissertations.com link
4/16/2020 12:23:10 am

Samsung is one of the premier brands all over the world. I think that they have managed to elevate their brand through all sorts of means. I understand that they are great, but I feel like they can still be improved. In my opinion, as long as they take into consideration everything that they can, then that is all that they need. I am hoping that we can use this to make the world a much more better place than we usually do.

Reply



Leave a Reply.

    Author

    We publish daily notes to clients.  We archive selected notes here, please contact us at: ​[email protected] for detail or subscription information.

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    January 2024
    November 2023
    October 2023
    September 2023
    August 2023
    June 2023
    May 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    July 2020
    May 2020
    November 2019
    April 2019
    January 2019
    January 2018
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016

    Categories

    All
    5G
    8K
    Aapl
    AI
    AMZN
    AR
    ASML
    Audio
    AUO
    Autonomous Engineering
    Bixby
    Boe
    China Consumer Electronics
    China - Consumer Electronics
    Chinastar
    Chromebooks
    Components
    Connected Home
    Consumer Electronics General
    Consumer Electronics - General
    Corning
    COVID
    Crypto
    Deepfake
    Deepseek
    Display Panels
    DLB
    E-Ink
    E Paper
    E-paper
    Facebook
    Facial Recognition
    Foldables
    Foxconn
    Free Space Optical Communication
    Global Foundries
    GOOG
    Hacking
    Hannstar
    Headphones
    Hisense
    HKC
    Huawei
    Idemitsu Kosan
    Igzo
    Ink Jet Printing
    Innolux
    Japan Display
    JOLED
    LEDs
    Lg Display
    Lg Electronics
    LG Innotek
    LIDAR
    Matter
    Mediatek
    Meta
    Metaverse
    Micro LED
    Micro-LED
    Micro-OLED
    Mini LED
    Misc.
    MmWave
    Monitors
    Nanosys
    NFT
    Notebooks
    Oled
    OpenAI
    QCOM
    QD/OLED
    Quantum Dots
    RFID
    Robotics
    Royole
    Samsung
    Samsung Display
    Samsung Electronics
    Sanan
    Semiconductors
    Sensors
    Sharp
    Shipping
    Smartphones
    Smart Stuff
    SNE
    Software
    Tariffs
    TCL
    Thaad
    Tianma
    TikTok
    TSM
    TV
    Universal Display
    Visionox
    VR
    Wearables
    Xiaomi

    RSS Feed

Site powered by Weebly. Managed by Bluehost