LG Reveals New OLED TV Prices – Mostly

LG Reveals New OLED TV Prices – Mostly
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LG Electronics (066570.KS) has announced prices for its 2022 OLED TV line, or at least some of it.  What they have released is the pricing for the “C” series and the “G” series OLED TVs, which are the top two price tiers,  and the “B” series, which are mid-range models,  leaving the “A” series, which is the low-end of the OLED line undefined.  In the table below we compare current (2022) TV set initial prices with last year’s initial prices and where they are currently to give some idea as to how they might decline over the coming year.  We note that the "B" series was not expected to be released in the US last year but eventually made it way to the states as a special offer on the LG website only, which is why that data is omitted.
The “B” series 2022 pricing is 4.6% higher than the 2021 “B” series, while the “C” series is 5.1% lower and the “G” series is also 5.1% lower.  A smaller size (42”) was added to the “C” series this year as was a 97” model to the “G” series, although the 97” model has yet to be priced.  When comparing 2021 initial pricing against where the sets are selling today, the “B” series is down 32.6% from initial pricing, the “C” series is down 29.9% from initial pricing, and the “G” series is down 25.8% from initial pricing.  We note at the bottom of the table is the pricing for Samsung’s (033570.KS) QD/OLED TVs for comparison and are 9.1% (55”) and 16.7% (65”) more expensive than LG’s most expensive “G” series 2022 OLED TVs, less than we had anticipated given the relatively early stages of QD/OLED panel production.