LG Rollable TV Available in the US, Almost…
LG Electronics (066570.KS) is the leader in rollable OLED TVs. LG is also the only manufacturer of rollable OLED TVs, and this very special product has only been available in South Korea, the company’s home. That said, LG is now offering the set in 15 countries, or sort of, as the furthest you can get toward ordering the ‘OLED R’ is selecting your country and calling or e-mailing an LG representative in New Orleans. No mention yet of the price, which in South Korea is around $87,000 and in the UK for $138,000, but expectations are for an even $100,000, which should come with a gold ‘sucker’ emblem on the back.
South Korean media has suggested that only 10 of the units have actually been sold, so opening sales up to the global market seems a good idea. That would imply 64 units in the US or 1,500 globally based on South Korean sales, so we doubt there would be any difficulty in getting one if you so desired as we suspect there are still a few lying around from the initial run. Not that there are lots of estimates for how many rollable OLED TVs will be sold, but OMDIA predicts that 3,000 units will be sold in 2022, rising to 74,000 in 2024, and 672,000 in 2027. That’s a cool $300m next year at an average price of $100k each, but even when compared to regular OLED TVs, that sold ~2.2m units last year, it is far below insignificant. If LG Display sells its expected 7.5m displays this year and all get sold at an average price of $1,500 (just an arbitrary number), that would be $11.25b and OLED TVs are only expected to capture ~3.3% of the TV market in terms of units. Time better spent promoting other TVs…any other TVs.
South Korean media has suggested that only 10 of the units have actually been sold, so opening sales up to the global market seems a good idea. That would imply 64 units in the US or 1,500 globally based on South Korean sales, so we doubt there would be any difficulty in getting one if you so desired as we suspect there are still a few lying around from the initial run. Not that there are lots of estimates for how many rollable OLED TVs will be sold, but OMDIA predicts that 3,000 units will be sold in 2022, rising to 74,000 in 2024, and 672,000 in 2027. That’s a cool $300m next year at an average price of $100k each, but even when compared to regular OLED TVs, that sold ~2.2m units last year, it is far below insignificant. If LG Display sells its expected 7.5m displays this year and all get sold at an average price of $1,500 (just an arbitrary number), that would be $11.25b and OLED TVs are only expected to capture ~3.3% of the TV market in terms of units. Time better spent promoting other TVs…any other TVs.
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