Is Samsung hiding stuff from us?
You bet they are. According to the Korean press, Samsung Electronics showed a number of new display technologies to a number of selected customers at this year’s Mobile World Congress in a private room setting. Among those technologies privately shown are an OLED display that does not use a polarizer[1] (which would increase the brightness of the display), a very high resolution VR headset, and a ‘blue-less’ OLED display, all of which are expected to be commercialized within one to two years. The company also showed a force touch system, a technology used by Apple in a number of their mobile products. The Samsung force touch system is expected to be incorporated in the upcoming Galaxy S8, but the article cited viewer’s comments that the system did not look ready for production.
While private room viewing is commonplace at most CE shows, Samsung did not show its foldable phone to potential buyers, although it was shown to a small number of potential telecom customers, but the high resolution VR display seemed to be the closest to release. The device shown had a resolution of 1,200 ppi[2], against the current version that has a ppi under 1,000, with a 1,500 ppi device promised. Samsung has since announced the product (1,200 ppi) but without a release date.
Samsung has many display projects under development and is careful as to what is shown, so the idea that they show some of these potential products to selected customers is not a new one. The company periodically updates customers to keep them interested in such potential products, even if they are years away from commercialization. Samsung has selectively shown a holographic display despite the fact that it is many years away from production, if at all, but it tends to be the most popular display whenever it appears. Not being able to reach that carrot makes you want it more…
[1] Polarizer – aka anti-reflective film
[2] PPI – Pixels per inch
While private room viewing is commonplace at most CE shows, Samsung did not show its foldable phone to potential buyers, although it was shown to a small number of potential telecom customers, but the high resolution VR display seemed to be the closest to release. The device shown had a resolution of 1,200 ppi[2], against the current version that has a ppi under 1,000, with a 1,500 ppi device promised. Samsung has since announced the product (1,200 ppi) but without a release date.
Samsung has many display projects under development and is careful as to what is shown, so the idea that they show some of these potential products to selected customers is not a new one. The company periodically updates customers to keep them interested in such potential products, even if they are years away from commercialization. Samsung has selectively shown a holographic display despite the fact that it is many years away from production, if at all, but it tends to be the most popular display whenever it appears. Not being able to reach that carrot makes you want it more…
[1] Polarizer – aka anti-reflective film
[2] PPI – Pixels per inch
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