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May 18th, 2017

5/18/2017

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Clean up your veins – 7-11 wants to read them

Sounding like a fortune teller scam, a new 7-11 (3380.JP) store in South Korea is using vein identification to allow customers to pay for items without credit cards by scanning vein patterns.  The new 7-11, on the 31st floor of a mixed use high rise owned by Lotte Group (023530.KS), the parent of Korea Seven, only require that customers have a Lotte membership card when entering the store.  At the new checkout counter, customers place items on a belt where bar codes are read regardless of the item’s position.  As noted, the customer is checked out without a store employee, with the system reading vein patterns on customer fingers.  The store is using the system to allow employees to spend time stocking shelves or helping customers find items.  Drones are also expected to be used in the store to prevent theft!
Vein pattern recognition was developed by Hitachi (6501.JP) and has been used by a number of banks for identification of corporate customers, eliminating the need for PINs, passwords, authentication codes or cards, and reducing ‘over the shoulder’ PIN disclosure.  The technology is based on a CCD camera, which reads near infrared light that passes through your fingertip.  That light, which is absorbed by the hemoglobin in blood, allows the camera to map your vein structure, which is different for every person.  The accuracy of this type of identification process is considered similar to iris recognition, with a false identification rate near zero, even with identical twins, skin surface has no effect on the reader, and the size of the data template is smaller than that needed for iris recognition, although the over cost of such a system is comparable to iris systems.  As with iris recognition, there is almost no change in finger vein patterns as a person ages, so templates only have to be produced once for each user.
Picture
ATM using vein recognition - Source: mepits.com
Picture
Finger vein mapping - Source: mepits.com
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