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Mo’ Mini

6/30/2021

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Mo’ Mini
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​While we seem to be obsessive about Mini-LED TVs, we justify that preoccupation with the fact that while Chinese brand TCL (000100.CH) was the first to offer consumer Mini-LED TVs and is in their 3rd iteration of the technology, TV market leaders Samsung Electronics (005930.KS) and LG Electronics (066570.KS) are in early release mode for such products.  As we have noted, Samsung released, at least announced, its consumer Mini-LED/QD TV line earlier this year but did not reveal set pricing until the 3rd week in May.  Since then there have been a number of price reductions across both the 8K and 4K Mini-LED/QD line which we have noted a number of times, the latest on Monday. 
While LG Electronics has also announced their Mini-LED/QD TV line, those sets are just beginning to appear and pricing is beginning to surface.  LG seems to have learned from Samsung’s obvious mis-pricing and has priced both its 8K and 4K Mini-LED/QD lines at or below Samsung’s original entry prices, with the 8K line being significantly discounted from Samsung’s original and current prices, and the 4K line is priced roughly the same as Samsung’s current pricing, sort of a tacit acceptance of what both companies believe to be acceptable prices.
As we have noted before, these sets are not exact duplicates, with some features available to a particular brand or model, and Samsung has considerably more diversity in terms of the number of offerings, 15 to LG’s 6, but the basic features such as resolution and size are comparable, and the table below makes those comparisons.  LG offers the only 120Hz. refresh rate models, but based on the original Samsung price, the LG models average 23.1% lower in price, while against the current price they are only 10.3% lower on average, with all of the discount coming from the 8K line, which is priced 22.4% below Samsung’s current price on average.  TCL’s Mini-LED/QD offerings are also available but only at 4K resolution and range in price from $3,000 (75” High-end) to $950 (55” Low-end).  LG will begin making the sets available in the US in July.  A more detailed price/feature comparison is available on request.
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