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Perspective

1/16/2025

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Perspective
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​Large TV sets bring visuals closer to life size and therefore make them more realistic, and, as LCD display manufacturing matures, the ability of producers to increase screen size continues to grow.  While the average screen size across the broad spectrum of TV sets is only a bit above 50”, LCD panel manufacturing has advanced quite significantly from the mid-1980’s when 9” – 10” LCD TV screens were the standard and 30” demos were the talk of the industry.  We have now reached a point where consumer TV sets are almost life-size, with the largest LCD (Mini-LED/Quantum Dot) TV being 115” on the diagonal[1] , the TCL (000100.CH) 115X955.  This 216 lb. behemoth stands 56.4” high, 101” wide and 2.2” thick, with a screen area of 5,651 in2, enough room to fit 345 iPhone 16’s or four 55” TVs within its confines, with a little room left over.  In human terms, the set’s height is roughly that of a 10-year-old child.
Unfortunately, the production of such a large display is extremely inefficient, utilizing only 62% of a Gen 8.6 substrate and 41% of a Gen 10 substrate, although multi-modal fabs, those that are able to cut more than one size panel per sheet, would be more efficient. Yield is also a big issue, as the sunk cost of a defective panel of this size, even at an early stage in the production process, is extremely high.  That said, this TV set has 20,736 zones in its backlight, allowing precise backlight control for every 0.27 in2 of screen area, along with all the bells and whistles that one would expect in a high-end TV.
This all comes at the exceptionally low price of only $20,000 (or 24 easy payments of $833.34 if you make the purchase with your new Best Buy (BBY)/Visa (V) credit card), unless you are one of those who only wants the latest technology.  In that case there is the Samsung (005930.KS) 114” Micro-LED TV, but that will set you back a mere $150,000 (those 24 easy payments will now be $6,250 each), although both sets are 2024 models if that matters to you.  The real issue here is that if you are willing to accept a slightly smaller TV set size (98” to 100”) and a direct lit (No Mini-LED but with Quantum Dots) backlight, you can grab the Hisense (600060.CH) (100QD7N) 100” TV for $2,000, and if you are willing to go down to 98”, you can save another $200 with the TCL 98Q651G for $1,800.  
So while there is still a very big premium for the top of the TV set size triangle, the fact that the competition between the four LCD panel producers that are currently producing LCD panels 98” or larger is extremely intense, as is the competition between TV set brands for high-end customers, causing the price of these very large TVs to continue to decline.  If one times their purchase around Black Friday or after new model announcements, you too can be the talk of the neighborhood.  Your kids will be popular, you will have friends dropping by every time there is a big game, and only a few of the old-timers will say, “Ah, who needs it?  We had a 10” set in the 50s and we loved it!”


[1] There are larger modular Micro-LED sets but they tend to be custom built.
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