QD/OLED – Not TV
While the lack of Samsung Electronics’ (005930.KS) promotion of it’s affiliate Samsung Display’s (pvt) QD/OLED was a story that made tech press headlines, SDC’s QD/OLED displays did get recognition from Sony (SNE), who will likely be the first to adopt the new technology in a retail oriented TV. But more of a specialty item was the announcement from Alienware (DELL), the high-end monitor and laptop line from Dell, that they also have adopted the QD/OLED panels from SDC for what would be the first QD/OLED gaming monitor (Model AW3423DW). While the price has not been established (most speculation is ‘expensive’ to ‘quite expensive’) Alienware did give an actual release date of March 29 for North America and April 5 for UK and Europe, which gives some indication as to where Samsung Display might be in the production ramp timeline.
The panel for this laptop is 34”, one of three sizes (55” & 65”) being produced by SDC, generating a 3440 x 1440 resolution (known as Ultra-Wide QHD), with an aspect ratio of 9:21 and a moderate curve. The refresh rate is 175Hz, the static contrast ratio is 1,000,000:1 (essentially infinite), and 10 bit color is supported, which means the display can image up to 1.07b colors, not something you would need if you were just posting Facebook (FB) videos, but something video editors or high quality content creators would need to make sure color transitions are smooth. Luminence is 250 cd/m2, which is typical for monitors, with a peak brightness of 1,000 cd/m2 with 99.3% of the DCI-P3 color space covered.
All in, at least from the specifications, the AW3423DW is a high quality monitor, but the real differentiator here will be how ‘pure’ the colors look to those sitting in front of the monitor. The use of quantum dots to shift blue or green OLED light to very narrow RED and Green wavelengths should give this monitor very precise color representation, making it ideal for those in the cinema editing business or video production. The relatively high cost (we assume) will likely limit more typical gamers, but we expect SDC will be working toward bringing the cost down to a point comparable with other high-end monitors as quickly as possible. High-end gaming monitors can run from ~$500 to over $2,000 and video reference monitor between $2,000 and ~$10,000.
The panel for this laptop is 34”, one of three sizes (55” & 65”) being produced by SDC, generating a 3440 x 1440 resolution (known as Ultra-Wide QHD), with an aspect ratio of 9:21 and a moderate curve. The refresh rate is 175Hz, the static contrast ratio is 1,000,000:1 (essentially infinite), and 10 bit color is supported, which means the display can image up to 1.07b colors, not something you would need if you were just posting Facebook (FB) videos, but something video editors or high quality content creators would need to make sure color transitions are smooth. Luminence is 250 cd/m2, which is typical for monitors, with a peak brightness of 1,000 cd/m2 with 99.3% of the DCI-P3 color space covered.
All in, at least from the specifications, the AW3423DW is a high quality monitor, but the real differentiator here will be how ‘pure’ the colors look to those sitting in front of the monitor. The use of quantum dots to shift blue or green OLED light to very narrow RED and Green wavelengths should give this monitor very precise color representation, making it ideal for those in the cinema editing business or video production. The relatively high cost (we assume) will likely limit more typical gamers, but we expect SDC will be working toward bringing the cost down to a point comparable with other high-end monitors as quickly as possible. High-end gaming monitors can run from ~$500 to over $2,000 and video reference monitor between $2,000 and ~$10,000.
Difference between 8 bit and 10 bit color - Source: bhphotovideo.com
Alienware QD/OLED Monitor - Source: Aleinwaree
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