Samsung Buys German AR Company
Samsung Electronics (005930.KS), through its Harman subsidiary, has announced the purchase of Munich based Apostera (pvt), a 5 year old company that develops automotive HUD (Heads-Up Display) products with a focus on AR (augmented Reality), essentially providing an AR overlay in front of the driver indicating directional and maneuvering information. A number of Apostera’s key employees have worked for Harman in the past.
Harman, which Samsung acquired in 2017, has just come off its best year, with a number of wins for its ‘user experience’ platforms, such as those in the Mercedes EQS, and has incorporated Samsung’s 5G technology in a number of its products it has developed for other premium brands. The price of the acquisition was not revealed.
https://apostera.com/PP_web.mp4
Harman, which Samsung acquired in 2017, has just come off its best year, with a number of wins for its ‘user experience’ platforms, such as those in the Mercedes EQS, and has incorporated Samsung’s 5G technology in a number of its products it has developed for other premium brands. The price of the acquisition was not revealed.
https://apostera.com/PP_web.mp4
Mercedes EQS Console Display - Source: InsideEVs.com
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