Samsung Discounting New TVs
Last week (5/20/21) we noted the pricing on Samsung’s new line of QLED and QLED/Mini-LED TVs, ranging in price from $600 to $9,000. Surprisingly we noted today that Samsung is offering discounts on a number of these TV sets, including selected models of the mini-LED line, which is surprising this early in the release cycle. Of the 32 models and sizes that were released 10 are being discounted, 53% of which are mini-LED/QD models, and the discounts range from2.9% to 12.5% as shown in the table below.
It is hard to draw any conclusion as to why Samsung is offering these ‘limited time’ discounts on such new models, other than as a way to stimulate sales that might have been less than expected in South Korea, where they were released, however it is too early to gather real data on sales for these models. Samsung is likely seeing improving pricing on mini-LED backlight units as volumes increase and could be passing such on to customers, but we assume that the units might have been initially overpriced, and competition from others, particularly TCL (000100.CH) has put some pressure on Samsung’s pricing.
It is hard to draw any conclusion as to why Samsung is offering these ‘limited time’ discounts on such new models, other than as a way to stimulate sales that might have been less than expected in South Korea, where they were released, however it is too early to gather real data on sales for these models. Samsung is likely seeing improving pricing on mini-LED backlight units as volumes increase and could be passing such on to customers, but we assume that the units might have been initially overpriced, and competition from others, particularly TCL (000100.CH) has put some pressure on Samsung’s pricing.
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