Samsung Event
Yesterday we noted that Apple’s ‘Siri’ had indicated that there was a potential Apple ‘event’ scheduled for April 20, usually reserved for announcements of some merit. Not to be outdone, Samsung has just indicated that it will be having one of its ‘unpacked’ events on April 28th, to reveal ‘the most powerful Galaxy device’. While the one minute teaser gives little information as to what Samsung might be revealing, speculation ranges from the Galaxy Z Fold 3, Samsung’s next generation foldable smartphone, to a new processor, or even a new laptop. The Galaxy line, while primarily known for smartphones, also encompasses tablets, earbuds, wearables, and formerly media players, cameras, and projectors.
While we certainly don’t rule anything out, Samsung’s foldable devices tend to be released in February or September, with the Galaxy Note smartphone line usually announced in August or September, and the flagship ‘S’S series smartphones, February or March. Those dates, and ‘the most powerful’ theme of the teaser would indicate a better probability for a laptop announcement, especially given that the Galaxy ‘book’ line is due an update, having been initially announced in October of 2019, and rumors that Samsung was potentially going to expand their laptop line with two new ‘Pro’ models with OLED displays, which would fit the theme, and also satisfy Samsung’s mandate to expand the use of OLED displays in IT products. A new high-end laptop line, especially one with OLED displays and S-Pen support, would add to Samsung’s ‘premium’ product tier, and at least some of the component shortages facing other laptop brands would be less of an issue for Samsung, given their internal semiconductor production capabilities. Of the top 20 best rated (customer rating) laptops on Best Buy (BBY), 9 were either sold out or unavailable currently.
While we certainly don’t rule anything out, Samsung’s foldable devices tend to be released in February or September, with the Galaxy Note smartphone line usually announced in August or September, and the flagship ‘S’S series smartphones, February or March. Those dates, and ‘the most powerful’ theme of the teaser would indicate a better probability for a laptop announcement, especially given that the Galaxy ‘book’ line is due an update, having been initially announced in October of 2019, and rumors that Samsung was potentially going to expand their laptop line with two new ‘Pro’ models with OLED displays, which would fit the theme, and also satisfy Samsung’s mandate to expand the use of OLED displays in IT products. A new high-end laptop line, especially one with OLED displays and S-Pen support, would add to Samsung’s ‘premium’ product tier, and at least some of the component shortages facing other laptop brands would be less of an issue for Samsung, given their internal semiconductor production capabilities. Of the top 20 best rated (customer rating) laptops on Best Buy (BBY), 9 were either sold out or unavailable currently.
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