Samsung Mini-LED/QD Set Pricing…Again
OK, we admit it, we are a bit obsessed with Samsung Electronics’ (005930.KS) recent release of its first Mini-LED/Quantum Dot TV line. Its not that we like or dislike the technology or the sets themselves, but we are fascinated with Samsung’s set pricing, which we have been closely tracking since their release in late May. What makes this interesting is two-fold. First, Samsung had little or no reference point for pricing such sets as at the time of their release only Chinese brand TCL (000100.CH) had produced commercial TVs using this technology and those sets had limited availability on a global basis. Second, Samsung has been ‘adjusting’ the prices on its Mini-LED/QD TVs and even their QD TVs quite often, some in reaction to the recent release of its own Mini-LED/QD TVs by rival LG Electronics (066570.KS). We believe Samsung is hunting both to find a price point where consumers will be willing to try the new technology (Mini-LED) or will tolerate some of the price increases that are being built into existing LCD quantum dot TVs as a result of higher panel and component prices.
The data that we have collected suggests that Samsung hit the lowest aggregate price point for their Mini-LED/QD line between June 2 and June 25 and has been maintaining or raising prices on the majority of sets since then. That said, of the 15 models in the Mini-LED/QD TV line, only two models remain at their original prices, with the remaining 13 models are still lower than their initial prices, despite the recent set price increases. The average price decline from initial prices for the Mini-LED/QD models is now 10.0%, with the range from 0% to -19.2%. Among Samsung’s ‘plain’ quantum dot TVs, meaning those with QDs but no Mini-LEDs, only one of the 18 models in that category has a higher price than at release, while 11 have seen no change. The average decline is 3.9% for this category. The table below shows recent price changes and the result relative to original prices.
The data that we have collected suggests that Samsung hit the lowest aggregate price point for their Mini-LED/QD line between June 2 and June 25 and has been maintaining or raising prices on the majority of sets since then. That said, of the 15 models in the Mini-LED/QD TV line, only two models remain at their original prices, with the remaining 13 models are still lower than their initial prices, despite the recent set price increases. The average price decline from initial prices for the Mini-LED/QD models is now 10.0%, with the range from 0% to -19.2%. Among Samsung’s ‘plain’ quantum dot TVs, meaning those with QDs but no Mini-LEDs, only one of the 18 models in that category has a higher price than at release, while 11 have seen no change. The average decline is 3.9% for this category. The table below shows recent price changes and the result relative to original prices.
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