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Samsung Mini-LED/QD TV Pricing

9/6/2022

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Samsung Mini-LED/QD TV Pricing
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Given that the headlines over the Labor Day weekend were abounding with comments on the discounts available due to overstocked items in the CE space and beyond, and that the shortages and transportation bottlenecks are rapidly ending, we thought it appropriate to check Samsung’s (005930.KS) Mini-LED/QD Tv pricing to see if such discounts were apparent in that TV space.
While it was only 22 days since we last checked prices, it turns out there was a bit more price movement than we might have expected, although we know the inventory situation in the TV space overall entered the period at a higher than normal level.  There was considerable disparity between Samsung’s 2021 TV line[1] and the new 2022 line.  In terms of price movement, only 5 sets in the 2021 line saw a decrease in price, while 25 saw price declines in the 2022 line, indicating in which model years the excess inventory was held.  Further, the average period decline for the 2021 line was -0.5% while the average period decline for the 2022 line was 6.3%. 
More telling is the fact that the average decline from the original release price for the 2021 line was 27.6% while the average price decline from the original price for the 2022 line was 21.8% but the 2021 decline took place over 474 days, while the 2022 decline took place over 146 days, a rate of decline almost twice as fast as last year..   While we hesitate to speculate on where that would put 2022 Mini-LED/QD TV prices by next year, with 17 2022 models at their lowest price since release and only 10 at their lowest out of last year’s line, the trend toward lower Mini-LED/QD and QD only TVs seems set, at least into the holidays.
All in, it seems Samsung is certainly a bit more aggressive as to pricing for its Mini-LED/QD line this year, and with offerings from TCL (000100.CH), LG Electronics (066570.KS), Sony (SNE), Philips (pvt), Konka (000016.CH), Huawei (pvt) and Hisense (600060.CH) either available or announced this year, as opposed to Samsung, TCL, and LG last year, it is not surprising that Samsung is competing a bit more aggressively this year.  To get an idea of the competition and range of prices we put together a list of currently available Mini-LED TVs and prices.  We note that we cannot certify that all models shown have Mini-LED and quantum dots and we not that all models vary as to other features.


[1] Our data includes only Samsung’s Mini-LED/QD and QD Only TV lines and does not include Samsung’s generic LCD TVs.
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