Samsung Mini-LED/QD TV Pricing Year-end Update
will have to shell out more if you still want to surprise the wife with a new high-end Samsung TV. With only two of the 35 Mini-LED/QD or QD only sets not at their lowest price (94.3%) last time we checked (11/26) Samsung has since boosted prices on many, leaving only 20 (57.1%) still at their all-time lowest price. Samsung did not change the set prices on any of the six 8K Mini-LED TV sets, but made some serious changes in pricing on the 4K Mini-LED/QD sets, where prices increased between 7.7% and 35%, with only the 98” set remaining flat at $15,000 and a 43” Mini-LED/QD model seeing a 7.7% price drop, the only drop in the group. The 18 QD only sets saw three price decreases (55” and smaller sets) ranging from -5.9% to -10.0%, but the rest saw price increases ranging from flat to an astounding 58.8% increase, with the average increase for QD only sets being 6.2% and the average increase across the entire Mini-LED/QD and QD only line 7.3%.
While Samsung is advertising these sets under the title of “Don’t miss Black Friday in winter pricing”, prices have increased over the last few weeks as a host of supply chain issues and COVID-19 take their toll on in-store sales. Of the 35 Samsung TVs listed on the Best Buy (BBY) site, 23 were in stock (65.7%) and across all TV brands carried by Best Buy, 75.9% were in stock, indicating that little has changed across the TV supply chain. While we expect few discounts between now and the end of the year, New Year sales will likely occur, at least to some degree, and with many new models from TV brands being introduced at CES in January, brands will start to focus on reducing 2021 inventory in anticipation of building 2022 model stocks, so 2021 models will likely see another round of discounts before the new models become available.
At CES Samsung is expected to show the first iteration of its QD/OLED TV that is based on multiple OLED layers and quantum dots that convert the OLED light into RGB pixels. While pricing will certainly be an issue given the new technology and minimal production, we expect the product to be of high quality and a step ahead of what is currently available. While Samsung Electronics has a wide variety of TV technologies for consumers to choose from, and might be offering WOLED TVs at some point this year, the new QD/OLED product is more important to Samsung Display (pvt) who has ended most of its large panel LCD TV production and needs a product that can fill that gap over the next two years. While SDC dominates the small panel OLED market, they have a need for a blockbuster large panel product that they can sell to parent Samsung Electronics and Sony (SNE) with enough success to justify capacity expansion. Without that type of successful product, they will remain out of much of the TV panel market.
While Samsung is advertising these sets under the title of “Don’t miss Black Friday in winter pricing”, prices have increased over the last few weeks as a host of supply chain issues and COVID-19 take their toll on in-store sales. Of the 35 Samsung TVs listed on the Best Buy (BBY) site, 23 were in stock (65.7%) and across all TV brands carried by Best Buy, 75.9% were in stock, indicating that little has changed across the TV supply chain. While we expect few discounts between now and the end of the year, New Year sales will likely occur, at least to some degree, and with many new models from TV brands being introduced at CES in January, brands will start to focus on reducing 2021 inventory in anticipation of building 2022 model stocks, so 2021 models will likely see another round of discounts before the new models become available.
At CES Samsung is expected to show the first iteration of its QD/OLED TV that is based on multiple OLED layers and quantum dots that convert the OLED light into RGB pixels. While pricing will certainly be an issue given the new technology and minimal production, we expect the product to be of high quality and a step ahead of what is currently available. While Samsung Electronics has a wide variety of TV technologies for consumers to choose from, and might be offering WOLED TVs at some point this year, the new QD/OLED product is more important to Samsung Display (pvt) who has ended most of its large panel LCD TV production and needs a product that can fill that gap over the next two years. While SDC dominates the small panel OLED market, they have a need for a blockbuster large panel product that they can sell to parent Samsung Electronics and Sony (SNE) with enough success to justify capacity expansion. Without that type of successful product, they will remain out of much of the TV panel market.
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