Samsung – More Mini-LED Discounts
Mini-LED TVs are a relatively new item for most TV brands and Samsung is no exception. When they released their first true consumer mini-LED series earlier this year, we noted that prices seemed excessively high, given that Chinese brand TCL (000100.CH) had been offering a lower priced mini-LED line for over a year. We have updated Samsung’s mini-LED pricing twice since then, with price reductions of as much as 11.1% on some models. We now post another update with Samsung taking prices on its mini-LED/QD line down further, which points to our original conclusion that the initial prices were way too high to be competitive.
In this round Samsung now sets prices on some models in the mini-LED line down 20% from initial pricing, and while we expect much of that initial pricing was ‘trial balloon’ pricing, these are certainly noticeable reductions. Here are the models that have been reduced and by how much. Those in yellow have been reduced three times.
In this round Samsung now sets prices on some models in the mini-LED line down 20% from initial pricing, and while we expect much of that initial pricing was ‘trial balloon’ pricing, these are certainly noticeable reductions. Here are the models that have been reduced and by how much. Those in yellow have been reduced three times.
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