Samsung Smartphone Lineup 2022
According to the Korean trade press, Samsung Electronics is expected to be launching 52 new models of smartphones in 2022, with 67m units being part of Samsung’s flagship line, which includes the Galaxy S line and the Z Fold/Flip line. Additionally, 91m mid-priced models are included in Samsung’s target, along with 176m low priced units, with a total of 49m units being produced in cooperation with OEMs. While there is some contention concerning how the unit volumes will break out among the price tiers, the total unit target is between 321m and 334m. The lower estimate breakout is shown below and includes 2021 models that will continue to be produced in 2022. While there are estimates of when certain models will be released, we expect much will depend on component availability and put little weight in such early timelines.
We note that Samsung’s targets are aggressive, with foldables rising from ~7m units this year to 13m in 2022, but the total of over 300m units has been unreachable since 2017 and carries considerable skepticism across the industry. While much of the sales value is in Samsung’s flagship and mid-tier lines, it seems foolish to expect such large shipment volumes on an overall basis, especially with the specter of component issues adding uncertainty to the mix. We expect the recent examination of Samsung’s mobile business by corporate management might be leading to the more aggressive targets, but given how targets have been lowered this year across almost all smartphone brands, we would expect Samsung’s optimism might be a bit misplaced.
We note that Samsung’s targets are aggressive, with foldables rising from ~7m units this year to 13m in 2022, but the total of over 300m units has been unreachable since 2017 and carries considerable skepticism across the industry. While much of the sales value is in Samsung’s flagship and mid-tier lines, it seems foolish to expect such large shipment volumes on an overall basis, especially with the specter of component issues adding uncertainty to the mix. We expect the recent examination of Samsung’s mobile business by corporate management might be leading to the more aggressive targets, but given how targets have been lowered this year across almost all smartphone brands, we would expect Samsung’s optimism might be a bit misplaced.
Samsung Smartphone Shipments - Source: SCMR LLC, Various - Note_ Assumes flat 4Q 2021 shipments
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