Samsung Z Fold 3 in Production
The Galaxy Z Flip 3, a compact foldable, is expected to begin production next week, but the release date remains unknown, although some are speculating that the price of the Flip 3 will be under $1,000, which would put it in line with other Samsung flagship smartphones, and while the phone itself could see a slight increase in screen size, the form factor is expected to remain the same. Much will ride on the success of the new Z Flip (in theory, it should be called the Z Flip 2), as Samsung pushes the foldable concept to give it an increasing lead in the smartphone space. They have set aggressive sales goals for foldable this year, but as long as durability becomes less of a question, the concept of ‘unfettered’ smartphone real estate will look increasingly attractive to consumers. That said, we expect consumers will need to see pricing that is almost comparable to flagship smartphones in order for the foldable medium to be accepted as the norm.