Super Bowl Sunday – TV Prices
With Super Bowl LV! Coming this Sunday, we thought it might be a good time to check on TV prices, given the “Deals, deals. Deals…” type advertising that is being promoted on just about every possible media type. Since we have detailed historical data for Samsung Electronics (005930.KS) Mini-LED/QD TV line (2021 only as 2022 sets have been announced but not priced of released) we updated that data to see if the deals being offered for the Super Bowl are as good as some of the advertisements proclaim.
As we have previously noted there are 35 TV set models in the group we have been following, consisting of 6 8K Mini-LED/QD TVs, 11 Mini-LED/QD 4K TVs, and 18 QD only 4K TVs. Pricing was released on May 20, 2021 and we have collected data 21 times since then, with the last being yesterday. While two models were at their highest price, the $15,000 98” (QN98QN90AFXZA), a set that has not changed price since its initial release, and the least expensive QD only 32” model, which currently sells for $500 and has for most of its life, but dropped to $400 during the period around Black Friday. Aside from those two, 22 of the 35 models are at their lowest price since release, although only 5 of those are lower than any previous low price, including those reached during the holidays, so while the discounting seen for the Super Bowl has brought many models down to their lowest prices, only 5 of those are lower than at any point in the model’s history.
We do note that the current discounts seen for Samsung’s 2021 Mini-LED/QD line are considerable against the previous pricing (1/18/22) in some cases, ranging from a low of 0.0% to a high of -26.7%, most have been seeing increases after the November/December holiday period, so while those discounts look good on a percentage and dollar basis, most are back to the same spot seen during the holidays. We also note that Samsung has announced their new 2022 line, although pricing and release dates have not been set, so there is some incentive for discounting to move older inventory to make way for the new line. All in, while not the perfect time to buy a TV set (ideally, the period around Black Friday), prices are certainly better than they have been for the last few months, down an average of 25.8% across the line, against original pricing and the biggest single period drop (-8.0%) (period/period) during any pricing period, including the 7.1% drop seen October 20, which began the holiday discounting. Of course, the last two pricing periods saw increases of 4.9% and 4.2%, so in most cases prices are just back to their previous lows, but the data says its not a bad time to be buying a TV, especially a relatively high end TV as long as it doesn’t cut too deeply into the chips and dip budget.
As we have previously noted there are 35 TV set models in the group we have been following, consisting of 6 8K Mini-LED/QD TVs, 11 Mini-LED/QD 4K TVs, and 18 QD only 4K TVs. Pricing was released on May 20, 2021 and we have collected data 21 times since then, with the last being yesterday. While two models were at their highest price, the $15,000 98” (QN98QN90AFXZA), a set that has not changed price since its initial release, and the least expensive QD only 32” model, which currently sells for $500 and has for most of its life, but dropped to $400 during the period around Black Friday. Aside from those two, 22 of the 35 models are at their lowest price since release, although only 5 of those are lower than any previous low price, including those reached during the holidays, so while the discounting seen for the Super Bowl has brought many models down to their lowest prices, only 5 of those are lower than at any point in the model’s history.
We do note that the current discounts seen for Samsung’s 2021 Mini-LED/QD line are considerable against the previous pricing (1/18/22) in some cases, ranging from a low of 0.0% to a high of -26.7%, most have been seeing increases after the November/December holiday period, so while those discounts look good on a percentage and dollar basis, most are back to the same spot seen during the holidays. We also note that Samsung has announced their new 2022 line, although pricing and release dates have not been set, so there is some incentive for discounting to move older inventory to make way for the new line. All in, while not the perfect time to buy a TV set (ideally, the period around Black Friday), prices are certainly better than they have been for the last few months, down an average of 25.8% across the line, against original pricing and the biggest single period drop (-8.0%) (period/period) during any pricing period, including the 7.1% drop seen October 20, which began the holiday discounting. Of course, the last two pricing periods saw increases of 4.9% and 4.2%, so in most cases prices are just back to their previous lows, but the data says its not a bad time to be buying a TV, especially a relatively high end TV as long as it doesn’t cut too deeply into the chips and dip budget.
Collection of Super Bowl LVI TV Sales ads - Source: Various
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