TCL Adds Mo’ Minis
China’s TCL (000100.CH) is on their 3rd iteration of Mini-LED TVs, while typical leaders Samsung Electronics and LG Electronics (066570.KS) are on their 1st. As we have noted previously, TCL has also been the price leader in the Mini-LED TV space and is one of the reasons Samsung has been changing prices on its Mini-LED/QD TVs on almost a weekly basis. That said, TCL also noticed that Samsung’s product line-up is more extensive than theirs and includes a number of high-end models that were not part of the TCL Mini-LED/QD line. In order to remedy that situation and capture a portion of the premiums associated with such high-end models, TCL has just released two new Mini-LED sets, both 8K models, in three sizes, 85”, 75”, and 65”.
Again, we note that comparing feature sets in TVs is quite difficult as not only are not all features specified for each TV model with the ‘value’ of features specific to a particular brand subject to great variability, but specs like ‘lots of’ or ‘thousands of’ leave a bit too much to the imagination. That said, what is notable with these new TCL Mini-LED TVs is that while the TCL model shown in the table is 11.3% less expensive than a comparable Samsung set, it is not the more typical 20%+ less featured and less expensive that has been the go to TCL vision. It seems that TCL has gotten a taste of the ‘high life’ and is willing to play into the same premium pricing plans that Samsung and LG have been working toward, at least for their Mini-LED/QD sets. Whether TCL will sell enough of such high-end sets to make a difference remains to be seen, but it was likely an easy decision to give it a try now that others have set pricing at the high-end of the market.
Again, we note that comparing feature sets in TVs is quite difficult as not only are not all features specified for each TV model with the ‘value’ of features specific to a particular brand subject to great variability, but specs like ‘lots of’ or ‘thousands of’ leave a bit too much to the imagination. That said, what is notable with these new TCL Mini-LED TVs is that while the TCL model shown in the table is 11.3% less expensive than a comparable Samsung set, it is not the more typical 20%+ less featured and less expensive that has been the go to TCL vision. It seems that TCL has gotten a taste of the ‘high life’ and is willing to play into the same premium pricing plans that Samsung and LG have been working toward, at least for their Mini-LED/QD sets. Whether TCL will sell enough of such high-end sets to make a difference remains to be seen, but it was likely an easy decision to give it a try now that others have set pricing at the high-end of the market.
TCL X925 Series 8K Mini-LED TV - Source: TCL
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