Trade-in Inflation?
While we make light of Apple’s move as inflation related, we expect Apple’s cost to refurbish, transport, or recycle those devices have risen along with food and pretty much everything else, so we look at the change as more of ‘what else is new’ rather than blaming Apple for the global economic situation, but while everyone struggles to meet such rising costs, one would have to assume that reducing the trade-in value of its products will have at least some effect on sales during a period where the external factors are enough to slow sales on their own. Hopefully other brands do not follow (from a consumer’s perspective), but more likely others will join the trend after a quarter or so of eating the higher costs, but we can hope…
Here are the changes: