Trading Up
Samsung (005930.KS), along with a number of other smartphone brands, has a trade-in/trade-up program that allows existing and potential customers to trade in various smartphone models toward a new phone. Included are many popular Samsung Galaxy Models like the S8+ ($610 rebate) or the Galaxy Note 8 ($720 rebate), even including older models like the Galaxy S6 ($100 rebate) or the 2016 Galaxy J1 ($10 rebate). In order to ‘convert’ Apple (AAPL) or other branded smartphone users to Samsung, the rebate program also includes many other phones, like the iPhone 6s+ ($330 rebate) or even the elderly (9/2013 release date) iPhone 5c ($50 rebate). Also included are select models from Huawei (pvt), LG (0065930.KS), Oppo (pvt), Sony, and Xiaomi (1810.HK).
That said, Samsun has begun to expand its trade –in/trade-up program to other devices including laptop and watches, now including Samsung products and laptops and wearables from LG, Lenovo (992.HK), ASUS (2357.TT), HP (HPE), Dell (DELL) and Apple. While a full rebate list for the US is not available, returning a Galaxy Watch 2 or Watch 3 when you purchase a Galaxy Watch 4 gives you an $83 rebate and incentives on other than Samsung laptop brands command a premium as high as $125 to convince the potential buyer to switch to the Samsung brand. The program in South Korea is administered by Mintit (pvt), a company we mentioned in our 12/27/21 note, that operates trade-in ATMs for smartphones. The company will pick up the used laptop and perform an inspection and then informs the user of the rebate price being offered, returning the device if physically unacceptable or if the user decides the offer is not high enough. Samsung plans to expand the program further this year as it launches new products.
That said, Samsun has begun to expand its trade –in/trade-up program to other devices including laptop and watches, now including Samsung products and laptops and wearables from LG, Lenovo (992.HK), ASUS (2357.TT), HP (HPE), Dell (DELL) and Apple. While a full rebate list for the US is not available, returning a Galaxy Watch 2 or Watch 3 when you purchase a Galaxy Watch 4 gives you an $83 rebate and incentives on other than Samsung laptop brands command a premium as high as $125 to convince the potential buyer to switch to the Samsung brand. The program in South Korea is administered by Mintit (pvt), a company we mentioned in our 12/27/21 note, that operates trade-in ATMs for smartphones. The company will pick up the used laptop and perform an inspection and then informs the user of the rebate price being offered, returning the device if physically unacceptable or if the user decides the offer is not high enough. Samsung plans to expand the program further this year as it launches new products.
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