Pile Up
Chinese retailers, like Temu (PDD) & Shein (pvt) have made the US market a priority over the last few years as the unusually high package threshold makes direct shipping lucrative, shown by the increase in DM packages entering the US increasing from 411m in 2018 to 1.36b last year. TEMU alone saw its GMV increase 239% between 2023 and 2024 to 47.5B under the previous rules, and as the table below shows, the US was by far the dominant source of that revenue.
The credibility of de minimis impact estimates are also biased toward the negative, with most of the calculations focused on the cost to consumers and businesses, while far less focus is paid to the additional income and costs that the government will face. The White House has focused on national security benefits and the revenue-generation with little mention of the cost, while Homeland Security and Customs are singularly focused on that same security aspect. The estimates for new revenue generation from the White House and some US industry groups go as high as $10b/year but again use the security aspect as a proxy for offsetting any new costs. There have been few, if any, legitimate studies that did not predict a negative number for at least the first year in terms of the government P/L, and almost all predicted a negative impact for both consumers and businesses, particularly small businesses.
While the small package market seems minor compared to the broad tariff market, it was (pre-change) headed for over 1.5 billion pieces this year and the status quo of the de minimis market was counted on by both shippers and customs administration. That has been altered, with many countries trying to figure out ways to manage the change. Heading into the holiday season, this global disorganization will cause chaos and add to the cost of purchases this year unless things move quickly over the next month or so, which we do not believe will be the case.
Sidebar – Conversations with a number of small business owners also pointed to the fact that many purchase parts and supplies from overseas suppliers and in order to save cost, those supplies are shipped in small quantities on a quarterly or monthly basis. With that benefit no longer available, small business owners will pay more for those parts and supplies and are likely to increase the size and reduce the frequency of each order, adding to short-term volatility.
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