Quick Note
AI Writing tools are considered applications that have considerable benefits for content creators. They can be used for creating blog posts, social media content, and generating presentations or e-mails, with some incorporating image creation tools to complement written content. AI writing tools were among the earliest AI applications to be commercialized and have been popular since. That said, as LLMs improve, the necessity for such specific applications will decline as these general purpose LLMs are able to perform essentially the same processes, albeit with a bit more prompting, and are increasingly part of desktops or phones, either embedded in applications or as standalone systems.
While we don’t expect a transition from such writing tools to be immediate, there seems to be a bit less momentum behind such writing tools and there is some recent data that seems to bear this out. The chart below shows the traffic patterns for a number of popular AI writing tools and while there are certainly ups and downs only one managed to maintain a positive traffic pattern thus far in May. It is very short-term data, but it could be a harbinger of how general purpose LLMs are capturing the ‘easy’ processes that more specific AI applications have been built for. More to come…
While we don’t expect a transition from such writing tools to be immediate, there seems to be a bit less momentum behind such writing tools and there is some recent data that seems to bear this out. The chart below shows the traffic patterns for a number of popular AI writing tools and while there are certainly ups and downs only one managed to maintain a positive traffic pattern thus far in May. It is very short-term data, but it could be a harbinger of how general purpose LLMs are capturing the ‘easy’ processes that more specific AI applications have been built for. More to come…
Figure 1 - Ai Writing Tools - Traffic Patterns - Source: SCMR LLC, 36kr
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