Samsung Metaverse
As we expected, the ‘Metaverse’ is going to be the CE buzzword for CES 2022, which begins on Wednesday. Samsung has announced that it will showcase a ‘multi-dimensional take on the Metaverse’ called 'My House', which allows users to directly experience a total of 18 Samsung products. ‘My House’ uses Naver’s (035420.KS) ZEPETO Metaverse platform. The ZEPETO platform, which is said to have over 200m users, is based on Unity (U) tools and allows PC users to create Metaverse worlds and avatars, while providing items that can be purchased to clothe or fill out those new worlds or archetypes. The Metaverse worlds created by ZEPETO vary from game sites to ‘chat’ worlds, with the games being relatively primitive and the now 3 dimensional chat having the same issues as voice chat rooms, which is a 14 year-old could be speaking with 35 year old without knowing it, as there is no visual confirmation as to the person an avatar represents.
That said, more to the ‘Metaverse’ point, is the application that Samsung is including on a number of its TV platforms, including its Micro-LED TVs, Mini-LED/QD TVs and ‘The Frame’, Samsung’s TV that becomes wall art when not in use. The application allows users to search for, purchase, and trade art work using NFTs (Non-fungible tokens) rather than hard currency. Details are still a bit thin but the idea is why not let everyone see your vast artwork collection on your TV, rather than making them squint to see it on your smartphone. According to the promo you can see artwork from artists who ‘share their art with the world’, letting potential buyers preview their work in true fashion. In order to do that a ‘smart’ feature on the TV will automatically adjust display settings to the artist’s preset values, so you can be comfortable that you are seeing the work the same way the artist has, and you can learn about NFTs and blockchain at the same location. As an early supporter of NFTs, Samsung is the first TV producer to give such support to this crypto, and while it will be a few months before the new sets and options become available, we doubt other competitors will not jump on the chance to do the same. Five years from now we will either be using NFTs to buy groceries or there will be a picture of an empty NFT ‘wallet’ in the keepsake box along with a Furby, some POGs, and a Beanie Baby.
That said, more to the ‘Metaverse’ point, is the application that Samsung is including on a number of its TV platforms, including its Micro-LED TVs, Mini-LED/QD TVs and ‘The Frame’, Samsung’s TV that becomes wall art when not in use. The application allows users to search for, purchase, and trade art work using NFTs (Non-fungible tokens) rather than hard currency. Details are still a bit thin but the idea is why not let everyone see your vast artwork collection on your TV, rather than making them squint to see it on your smartphone. According to the promo you can see artwork from artists who ‘share their art with the world’, letting potential buyers preview their work in true fashion. In order to do that a ‘smart’ feature on the TV will automatically adjust display settings to the artist’s preset values, so you can be comfortable that you are seeing the work the same way the artist has, and you can learn about NFTs and blockchain at the same location. As an early supporter of NFTs, Samsung is the first TV producer to give such support to this crypto, and while it will be a few months before the new sets and options become available, we doubt other competitors will not jump on the chance to do the same. Five years from now we will either be using NFTs to buy groceries or there will be a picture of an empty NFT ‘wallet’ in the keepsake box along with a Furby, some POGs, and a Beanie Baby.
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