Samsung Mini-LED/QD TV Set Pricing – Holiday Deals!
As we have been tracking TV set pricing for Samsung’s (005930.KS) 8K and 4K Mini-LED/QD and QD only sets since their release in May of last year, along with this year’s models, we can get a good picture as to where Samsung set pricing is relative to premium TV set pricing.
Samsung has eliminated a number of last year’s models from its website, particularly the top-end (900 series) 8K mini-LED/QD sets, (the 85” model had a price of $5,000 on our last check) some 4K mini-LED/QD sets (85A) and some quantum dot only sets (80A). Most are still available on Amazon (AMZN) and a few other sites, but at much higher prices than where they ended on Samsung’s site. More importantly, there was relatively little discounting on the remaining 2021 models over the last month or so.
That was not the case with the 2022 models, where discounting heading into November was very heavy. The six 8K min-LED/QD sets offered this year saw a 15.7% drop over the last 55 days (9/9 to current), the 12 4K mini-LED/QD sets saw a 12.3% decline, and the QD only sets (2022 only) saw an 8.7% decline, while all 4K sets combined saw a 10.7% decline, and the value of the 2022 sets on a price/in2 of surface declined by 39.4% so far this year.
This puts 33 of the 36 sets in the 2022 mini-LED/QD or QD only line at their lowest point this year, with the 3 that are not at their lowest point all being 98” sets that have remained at $15,000 since they were released. Looking at Figure 1, it is obvious that TV set price reductions have begun earlier this year than last and while this year’s year-end prices might be closer together than current prices would indicate, we expect they will be lower given the economic situation this year.
With Black Friday only 25 days away, we expect Samsung to continue to offer more aggressive discounts this year to entice customers who are facing a much weaker economic scenario than last year. The TV space overall has already been facing a difficult year as we have noted in the past, but while brand shipment/production expectations have declined as the year progressed, primarily in the 2nd half, more recent cuts seem to indicate that TV brands have come to a point where they have to choose between reducing prices to gain unit volume or trying to maintain margins on lower unit sales. Samsung has recently cut its shipment/production expectations by ~12.5%, and given that they are the largest TV set producer globally, we expect they are indicative of what other brands are contemplating. If we were to apply the same reduction that Samsung recently made and applied it to all of the other brands, the result would be shown in Figure 2 ‘current column. Note that some brands will not see cuts that large while others will see worse, so the ‘current’ column is an illustration, not an estimate. We expect actual 4Q results to be modestly better than shown.
Samsung has eliminated a number of last year’s models from its website, particularly the top-end (900 series) 8K mini-LED/QD sets, (the 85” model had a price of $5,000 on our last check) some 4K mini-LED/QD sets (85A) and some quantum dot only sets (80A). Most are still available on Amazon (AMZN) and a few other sites, but at much higher prices than where they ended on Samsung’s site. More importantly, there was relatively little discounting on the remaining 2021 models over the last month or so.
That was not the case with the 2022 models, where discounting heading into November was very heavy. The six 8K min-LED/QD sets offered this year saw a 15.7% drop over the last 55 days (9/9 to current), the 12 4K mini-LED/QD sets saw a 12.3% decline, and the QD only sets (2022 only) saw an 8.7% decline, while all 4K sets combined saw a 10.7% decline, and the value of the 2022 sets on a price/in2 of surface declined by 39.4% so far this year.
This puts 33 of the 36 sets in the 2022 mini-LED/QD or QD only line at their lowest point this year, with the 3 that are not at their lowest point all being 98” sets that have remained at $15,000 since they were released. Looking at Figure 1, it is obvious that TV set price reductions have begun earlier this year than last and while this year’s year-end prices might be closer together than current prices would indicate, we expect they will be lower given the economic situation this year.
With Black Friday only 25 days away, we expect Samsung to continue to offer more aggressive discounts this year to entice customers who are facing a much weaker economic scenario than last year. The TV space overall has already been facing a difficult year as we have noted in the past, but while brand shipment/production expectations have declined as the year progressed, primarily in the 2nd half, more recent cuts seem to indicate that TV brands have come to a point where they have to choose between reducing prices to gain unit volume or trying to maintain margins on lower unit sales. Samsung has recently cut its shipment/production expectations by ~12.5%, and given that they are the largest TV set producer globally, we expect they are indicative of what other brands are contemplating. If we were to apply the same reduction that Samsung recently made and applied it to all of the other brands, the result would be shown in Figure 2 ‘current column. Note that some brands will not see cuts that large while others will see worse, so the ‘current’ column is an illustration, not an estimate. We expect actual 4Q results to be modestly better than shown.
Samsung 4K Mini-LED/QD - 90 Series Set Pricing - Source: SCMR LLC, Company Data
TV Shipment/Produced Expectations - 2022 - Source: SCMR LLC, OMDIA
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