Samsung Survey Says…
A survey by SellCell.com has indicated that 20% of Android users intend to upgrade their phones to the Samsung Galaxy S22 line to be announced next week. The survey, which had almost 11,000 Android owners participating, pointed to the Galaxy S22 Ultra, the company’s closest model to the now defunct Galaxy Note line, as their choice (44.4% of those making a change), while the standard S22 is the 2nd most popular at 30.1%, followed by the S22+ at 25.5%. Over the last few weeks the Galaxy S21 Ultra, last year’s model, has become the most traded-in smartphone in the Android world, accounting for 22.3% of all Android smartphone trade-ins, which some conclude is a result of the popularity of the soon-to-be-available Galaxy S22 Ultra, but as the new phone is not yet available for pre-order we find it hard to correlate that data, especially as the Galaxy Z Flip and the Galaxy Z Fold are also on the top 10 most traded-in list, having only been released 5 months ago.
While 20% of Android users wishing to upgrade to a new model might seem like a relatively small number, the multiplier of Android users is ~2.8b globally, which would translate to 560m users willing to upgrade according to the survey, but as with most surveys, those answering the survey tend to have a pre-defined conclusion that draws them to the survey itself, rather than a man-on-the-street survey that randomly chooses participants, so we have to temper the overall survey results, but it does reflect a bit on a survey done last year that indicated that Android users were less likely to convert to an iPhone in 2021 than in 2020 as that trend continues into this year, or at least until the new Galaxy models are released.
The survey went a bit further, breaking down those who expect to upgrade by gender, with 30.4% of those expecting to upgrade being male while only 14.2% of women seem to be making that choice, with those intending to upgrade to a Samsung S22 model, 61.5% were men and 38.5% were women. But the biggest segment of ‘upgraders’ came from the 25 to 34 year old segment, where 27.3% of respondents were expecting to upgrade, higher than both the 18-24 (21.0%) and the 36-44 (24.0%) segments, with the Galaxy S22 Ultra edging out the other models in all but the 18-24 year old group.
As we noted, we temper the results of such surveys a bit, but the seeming popularity of the Samsung Galaxy Ultra, likely the most expensive of the three flagship models, would lean us toward the popularity of the former Samsung Note line, which was equipped with the S-Pen, which we believe was its most popular feature. While the S22 line is expected to have S-Pen support in at least one model, the S22 Ultra, there is the possibility that will also migrate to the S22+ or even the S22. If so, that could change what is now a bias toward the top of the Galaxy S22 line, but for now the survey would indicate that Samsung’s S22 line will be well received by Android users.
While 20% of Android users wishing to upgrade to a new model might seem like a relatively small number, the multiplier of Android users is ~2.8b globally, which would translate to 560m users willing to upgrade according to the survey, but as with most surveys, those answering the survey tend to have a pre-defined conclusion that draws them to the survey itself, rather than a man-on-the-street survey that randomly chooses participants, so we have to temper the overall survey results, but it does reflect a bit on a survey done last year that indicated that Android users were less likely to convert to an iPhone in 2021 than in 2020 as that trend continues into this year, or at least until the new Galaxy models are released.
The survey went a bit further, breaking down those who expect to upgrade by gender, with 30.4% of those expecting to upgrade being male while only 14.2% of women seem to be making that choice, with those intending to upgrade to a Samsung S22 model, 61.5% were men and 38.5% were women. But the biggest segment of ‘upgraders’ came from the 25 to 34 year old segment, where 27.3% of respondents were expecting to upgrade, higher than both the 18-24 (21.0%) and the 36-44 (24.0%) segments, with the Galaxy S22 Ultra edging out the other models in all but the 18-24 year old group.
As we noted, we temper the results of such surveys a bit, but the seeming popularity of the Samsung Galaxy Ultra, likely the most expensive of the three flagship models, would lean us toward the popularity of the former Samsung Note line, which was equipped with the S-Pen, which we believe was its most popular feature. While the S22 line is expected to have S-Pen support in at least one model, the S22 Ultra, there is the possibility that will also migrate to the S22+ or even the S22. If so, that could change what is now a bias toward the top of the Galaxy S22 line, but for now the survey would indicate that Samsung’s S22 line will be well received by Android users.
RSS Feed