Tune Change
On June 16, Trump siblings Eric and Don Jr. announced Trump Mobile (pvt) and its flagship phone the T1. The date was a commemoration of the 10th anniversary of the 2016 announcement of Donald Trump’s 2016 presidential bid. The mobile service, an MVNO (Mobile Virtual Network Operator) that operates on the network infrastructure of existing major carriers, also promised roadside assistance and telehealth services along with carriage. The Trump Mobile website initially claimed that the T1 would be “built in the US” and a follow-up release by the Trump Organization indicated that the phone was “proudly designed and built in the United States”, while other early promotional material declared that the phone was “proudly made right here in the USA”, and the original product description stated, “The T1 Phone isn’t just powerful—it’s brought to life right here in the USA. With American hands behind every device, we bring care, precision, and trusted quality to every detail”, along with a website banner that said, “Made in USA”.
On or around June 22, the Trump Mobile website was subject to a number of language changes. The “Made in USA” banner was removed, “built in the U.S.” was changed to “brought to life right here in the USA”, “proudly designed and built in the United States” was changed to “Proudly American”, and “proudly made right here in the USA” was changed to “American Proud Design”. While the “Made in the USA” banner was removed and not replaced the statement “designed with American values in mind” appeared. The specifications for the T1 itself also seemed to have changed, as the OLED display, originally noted to be 6.78”, is now 6.25” and the 12GB of RAM originally stated in the phone specs is no longer on the site. No processor was named in the original promo, which is unusual, and no processor has been named in the updated promo.
One other significant change that was made was the date of availability, which was originally stated to be in September and now states “later this year”, but as we originally noted, this was not a Trump Organization product, just one that was licensed by the TO, and with the intense scrutiny and iffy detail, there is considerable speculation that the phone might be undergoing a slight ‘design change’ to better fit with the updated and likely more accurate advertising. The Trump organization has made it clear that it is in no way responsible for the development and manufacturing of the network or the device, but when you pull apart the partnerships, operating companies, Delaware corporations and LLCs behind the product, the responsible party is as expected. Frozen Steaks anyone?
On or around June 22, the Trump Mobile website was subject to a number of language changes. The “Made in USA” banner was removed, “built in the U.S.” was changed to “brought to life right here in the USA”, “proudly designed and built in the United States” was changed to “Proudly American”, and “proudly made right here in the USA” was changed to “American Proud Design”. While the “Made in the USA” banner was removed and not replaced the statement “designed with American values in mind” appeared. The specifications for the T1 itself also seemed to have changed, as the OLED display, originally noted to be 6.78”, is now 6.25” and the 12GB of RAM originally stated in the phone specs is no longer on the site. No processor was named in the original promo, which is unusual, and no processor has been named in the updated promo.
One other significant change that was made was the date of availability, which was originally stated to be in September and now states “later this year”, but as we originally noted, this was not a Trump Organization product, just one that was licensed by the TO, and with the intense scrutiny and iffy detail, there is considerable speculation that the phone might be undergoing a slight ‘design change’ to better fit with the updated and likely more accurate advertising. The Trump organization has made it clear that it is in no way responsible for the development and manufacturing of the network or the device, but when you pull apart the partnerships, operating companies, Delaware corporations and LLCs behind the product, the responsible party is as expected. Frozen Steaks anyone?
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