Twice is Nice
Each year “Twice” (aka This Week in Consumer Electronics) hands out awards, particularly ‘Picks’, the best and most influential consumer technology at CES 2022 (their words), but more important are the awards given for top CE brands, as judged by brand strategy experts, managements of top industry brands, ‘authoritative 3rd party organizations’, and renowned media in the industry (again their words), with criteria including brand strength, overseas sales, global share, export value, promotional budget, patents, and brand innovation With all of that out of the way, here’s he list for 2021/2022, which is just a snippet from the full list of 50.
More interesting is the list of top 10 TV brands and top 10 smartphone brands that are more representative of the CE space as we see, rather than the broader CE space that the magazine sees. While Samsung and LG still hold the top two positions Chinese TV brands hold 5 positions and Japan 2 positions, but in the smartphone arena Chinese brands hold 7 of the top 10 spots. While these lists are not based solely on financial or unit volume results and are qualitative in nature, they do reflect the nature of both CE segments and how, despite attempts to reduce China’s influence by the US government, China remains a significant player in almost all of the global CE markets. Whether it is good promotion or value oriented products, the battle continues...
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