Clearing the Decks
Based on the rate of change data (Figure 1) for the entire line, we expect to see price reductions as soon as the end of May, with the biggest price drops in June/July (summer sales), for Columbus Day in October and the Thanksgiving Holiday. That said, the single largest overall price decline came in February of this year, usually due to a push to reduce previous year inventory as new models go into production. The worst time to buy, at least from this sample, is right before Christmas, as desperate gift buyers tend to be more willing to pay a premium as time runs out, and similarly just before Chinese New Year, likely for the same reason. Most significant however, is the fact that in the 328 days since the 2021 line became available the aggregated price of the entire line has decreased by 29.6% from initial prices, and 27 of the 35 models are currently at their lowest price point (one is at its highest), and across the top of the line (900 Series), which are 8K Mini-LED/QD sets, that group is down 46.7% from its initial pricing.